It is possible that over time, Google ranking metrics recognize the uniqueness of your key words, and you move up in the rankings organically (without a cost to you), so that you can be found easily on Google searches for your location.  

I am a little unique in that most of my tenants are referrals either from folks I know or folks that my other tenants know. 

BTW there is a free trial and the Starter monthly plan is $119.It also allows you to search through consumer information such as property owner "credit worthiness," Credit card usage, buying power, age, language, family members in the house, and many other fields that are above and beyond property characteristics, which is unique.

Any unique challenges?

These are the top three features I always keep in mind when evaluating a potential property:1️⃣ Location Matters: Properties near attractions, with great walkability, or offering something unique—like a waterfront or mountain view—tend to perform better.

It is a unique property with unobstructed water/bay views in the best neighborhood of Tacoma.

If you did, you could take advantage of some unique strategies, like renting it out while traveling (as long as it’s for 14 days or less) and having that rental income be completely non-taxable.

These areas tend to provide the best balance of affordability and rental demand.That said, Detroit’s market is unique.

You aren't offering any unique amenities.

Each room has its own unique theme and personality, making the home truly one of a kind.