Don't make excuses or apologize or try to soften the blow to protect their feelings.

none of them. get closer to a capital market and major city within 30 miles. all of these are too far. look at homestead or north of palm beach county, closer to tampa, etc not an hour away these are over delivered and new builds from tract builders are selling for less than 200 per sq ft right now in some of these markets rents have softened. there's no jobs or macro city that's driving these areas. these are softer markets for BTR than other ones. get more involved and directly contract with builders. miami dade county, even Orlando has better 

On the one hand, some people think things are peaking here and that pricing will soften (or worse) and yet this article states that here we are in one of the last affordable markets.

Those can be workable terms, considering as of this writing a conventional SFR 30 year rate is in the low 7%'s..high 6%'s. Often

One more was fairly bad (too many people living in the unit, causing a nuisance, etc.) and we just gave them notice to leave, and to soften the blow told them they could take the washer/dryer with them that came with the unit (we don't want those crummy old machines anyway - we don't include w/d with our units that have hook-ups). 

Good quick read on several cities that witnessed home values appreciate aggressively during the Pandemic that are now softening.

If you plan to stay there a long time 10+ years then likely the value will be the same or likely greater even if prices soften in between.

You don't need to "soften the blow" by offering them more free utilities.

We have sediment filters at both properties and then one has an iron filter and softener as well.

Pricing has been softening a bit, but values are still appreciating above the National average.