He gets real aggro if anyone tries to unveil his secret. 

Savvy Investors know a secret - Invest Regionally!

Only one facility in town is quality built/newer (maybe 10 yrs old) and it seems they do not have more room to expand and by secret shopping so to speak them plus the smaller less desirable facilities are mostly filled up.

There was always another book to read or seminar to attend in my search for the secret sauce.

Hi @Mariangela Ciciarelli I am a member of the STR Secrets mastermind and there are a lot of people in the mastermind with properties in the Orlando area.

I know everyone wants to keep their contractors a close secret, but I'm looking for one. 

Again, other might feel differently here.b) Skin in the game: as a conservative investor, I understand that the dirty secret of industries that the waterfall compensation is in the line with me and incentivizes sponsors to take more risk.

It's like anything, there really aren't any secrets, just people who have put in the work to learn what makes things really perform well. 

There MUST be some secret sauce!

I guess if pushed to answer.....then yes, I'd rather move on than be secretive, less than upfront....or outright lie.