It starts a vicious cycle and a lack of trust.If your partner is unsure, help educate them on your why and see if it resonates.

Being in NJ, market is super competitive, so need to figure out how I can maximize the profit.

@Joe S.This is a “know your audience” responseIf you are around a bunch of college professors and they are technical then yes you can pull out all the big words - but as you mention many will try and use these big words in a convo and they scream newbie because it’s apparent they lack some knowledge as they are creating word salad with what they say.I just tell people be yourself

I use Pricelabs but have had to recalibrate based on extra fees, competition, experience, etc.

If it's an owner occupied unit sometimes I've found the big players like state farm to be pretty competitive on price. 

And back ground on the principals probably would have shown lack of experience. ???

Credit is important, but your lack of experience is going to make lenders wary of being super aggressive.

@Rosemary Earl - the first obvious question is what does your competition offer and are they sitting vacant too? 

You should only consider switching when your current software has a significant flaw or lacks features that force you to spend excessive time on workarounds.

Utilities are costly (my market likely has the most expensive water in the country and electricity costs that are in competition for highest in the country).