There is no "EZ" button, far too many get this false notion that having a license and picking a brokerage is all one needs to do and it's off to the races.

@Raul Pedrozo - As I mentioned above the notion of using RMLO's that gets tossed around in private loan discussions is overboard.  

I just didn't agree with the notion that one city is better than another for achieving cash flow, but I can see the point you were trying to make simply about Turnkey offerings.  

What @Bill Gulley was referring to is the notion of a "silent second" - Google search that term ...

The dude bought a $3M Scottsdale mansion at the peak of the market that generates $12k-$15k revenue per month in the HIGH SEASON, and people are lining up to pay for his course on how to do it, totally blind to the notion that it only works for him at all because of the tax benefits it provides for his large teaching/social media income, and any of them would be bankrupt after making a purchase that bad.

Any notion that apartments will have some major market decline and immediately drop rents in response, there in devouring tenant market share is again, not viable in reality terms. 

The newbies  already have a preconceived notion that this is get rich quick or some kind of MLM aspect you can pick up and put down with ease.

Those preconceived notions are what makes horrible slum lords.

Where are you getting this notion?

Other than that in a normal market you do generally expect rates/occupancy to increase as you get more reviews and get repeat guests, but that is somewhat canceled out by the notion that you had summer 2022 last year and we may not see that hot of a market again for a while (STR supply/demand really hit a tipping point around Sept 2022).