@Craig Peterson, I agree with the other comments; a lot of investors are just looking for wealth preservation. 

Remember. with exposed brick there is no framing, no sheetrock, no nails, no taping no mudding and no painting!

Until you are making a million dollars per year, then focus on preserving your capitol.

@Brian Pulaski - you hit the nail on the head.

Then we setup other investment and savings vehicles like Roth IRAs and an HSA.  30% of our take home pay was being set aside.Then we read the @Scott Trench book Set For Life and a similar article he wrote (The Simple "Secret") about capital preservation, and it blew our minds. 

@Ailen Li I think you nailed it when you say that the websites are so much more appealing to potential buyers.

I called my contractor and he told me that one of the subs was putting in a nail and missed hitting him in the head with a hammer by mistake.

I asked the wholesaler to split the loss with me  in an effort to preserve future business.

.  +$1000Add some insulation $500.If you can nail a few of these assumptions down that are big, then you'll be able to get a good price.  

I would not recommend trying to nail them down and get them to admit to violating an article in the Code of Ethics.