Ben’s biggest tip?

One of the biggest mistakes an investor can make when deciding to take the plunge and start spending money on Google Ads is targeting the WRONG keywords.
It’s true that one way to use keyword targeting is through “br...

The single-story home, purchased by Lee as a gift for his daughter, boasts seven bathrooms, a pool, a movie theater, and a spacious entertainment deck.

They're more "attractive" to the borrower but any seasoned REI isn't going to use most of these products so they're narrowing their pool of borrowers down to the less experienced REIs which puts even more risk on the lender.

If you have any tips on reaching more people and building a pipeline while staying budget-friendly, I’m all ears.Looking forward to learning from this community, sharing what I know, and getting back into the real estate game full force.

I am looking for any tools or tips to get started, I have been in vehicles sales for over ten years and was a mortgage banker at Rocket Mortgage for 3 years before coming back to manage the dealership I started my career at.

@Colleen SutherlandWelcome to the community and be ready for a huge amount of information at your finger tips.

:Class A Properties:Cashflow vs Appreciation: Typically, 3-5 years for positive cashflow, but you get highest relative rent & value appreciation.Vacancy Est: Historically 10%, 5% the more recent norm.Tenant Pool: Majority will have FICO scores of 680+ (roughly 5% probability of default), zero evictions in last 7 years.Class B Properties:Cashflow vs Appreciation: Typically, decent amount of relative rent & value appreciation.Vacancy Est: Historically 10%, 5% should be applied only if proper research done to support.Tenant Pool: Majority will have FICO scores of 620-680 (around 10% probability of default), some blemishes, but should have no evictions in last 5 yearsClass C Properties:Cashflow vs Appreciation: Typically, high cashflow and at the lower end of relative rent & value appreciation.

If you read my previous post, I emphasized the importance of showing up for the right keywords. If you thought that was just a one-off issue, think again. Take a look at this ad, which is clearly targeting a keyword t...

Jackson MS 80% of your rental pool is on some sort of subsistence Portland maybe 15%Jackson life long renters ..