Creating a single listing page can be a powerful tool for marketing a property, and it works especially well for unique or high-value properties where you want to present a detailed, immersive experience that standard listings can’t offer.

In the booming market in Memphis, I've found that having the right tools can make all the difference.

Gov. mandates, laws, regulations, these are tools to control WHAT the product/service is, think safety focused. mandating no lead in toys, or fall-arrest gear for roofers, things like that, THAT is where it works. 

This tool helps us determine if an additional deposit or rent increase is needed based on the pet’s profile.

Make sure to do thorough market research and leverage dynamic pricing tools, especially when launching during peak season.

.* Southeast Columbus: Dense suburban feel, popular with families and young professionals.* Old North Columbus: Urban-suburban mix, appealing to young professionals.In Dayton:* Patterson Park: Well-maintained with a strong community vibe.* Northridge Estates: Suburban area with various amenities, ideal for renters.* Walnut Hills: Quiet and community-oriented, great for rental stability.Areas to Approach with Caution:* Columbus: Some sections of Hilltop and Linden due to higher crime rates.* Dayton: Certain parts of West Dayton, which face economic challenges.Focusing on due diligence in these neighborhoods can help you identify stable, cash-flowing opportunities.

Airbnb increased the popularity of STRs, but did not introduce STRs (VRBO started in 1995).  

.: Popular question and it ultimately comes down to what you're looking to solve for with a PMS.

From there, there still may be operational issues such as the  property being too seasonal and having a bad weather season or the market simply losing popularity.

A few of the sellers I've spoken with  and who previously offered the broker fee as a marketing tool are getting frustrated with this type of behavior and want to shift away from offering a co-op and instead make it a negotiable concession when genuine effort is made on the part of the buyer agent.