This video is a great start and includes a lot of sample images (good and bad).

You could post the job description being as detailed as possible.

This will be based on the personal details of your business.

Whereas with an STR, even with clear english detailing any issues up front, is often booked on a whim with an overload of information digested in a short period of time.

This is the exact same approach we are taking - information has gone out a few times in our newsletters over the last year and a half, with more details available upon request, along with FYIs to clients at year end or other regular meetings. 

It seemed like there was no real effort or attention to detail.

Yes, I think the name looms large, but that's why I gave the five traits which explain it in pretty good detail and go to what you are saying as well.

Running a detailed cost analysis for both options will help clarify which aligns better with your goals.

Would be nice if about us pages on these sites, were a little more detailed with photos of who is behind the company.

First, the $316K w/study seems a little light, and I would interested to see some more details on what they included in their 5,7,15 year asset classes.