Be ready for a huge amount of information at your finger tips.

I'm not very familiar with these markets but I've found Columbus has great tenant quality on average, less property crime, and great appreciation potential.Any market can offer killer cash flow with those lower purchase prices, but in my experience, you're more likely to run into challenging tenant situations and higher maintenance costs that eat into those returns.

I wouldn't use them to complete the job, they've already shown they aren't doing quality work.

Yes, prices are high, but there is good potential for appreciation, and tenants are generally reliable and high quality. 

Any tips or tricks?

Quote from @Nathan Frost: Hi all, curious on any advice or tips here. 

Any tips on targeted marketing, effective lead generation, or even some "outside-the-box" tactics?

It's hard to focus when you have so many balls in the air and some of those balls need dedicated attention because you didn't do your homework at inception.   

I have mine really nicely furnished with good quality furniture and high end finishes (quartz, stainless steel appliances). 

Experienced investor looking for new (quality) direct skip and cold calling companies