You might consider offering additional amenities, such as wifi, laundry machines, meal services, and/or upgraded interiors to obtain even higher rents.

I get info, you/they get a free meal!

@Chris Hanson You've already got two great responses from @Nathan G. and @Corby GoadeWhat you need to do is invite this friend over for a meal to an outside place (aka restaurant).

That's why companies will pay massive premiums even within NYC to get prime spaces to entice their employees and hoping for increased productivity and keeping them happier/healthier.

Like other local breweries, Pfriem occasionally pairs up with restaurants and do private meal pairings, go if you have the chance. 

Everyone is expected to clean up after themselves in a timely manner, to include but not limited to; doing dishes shortly after a meal is complete, putting items back in refrigerators or cabinets, etc.3.

I'm keeping down a full-time job and do not have to worry about my next meal, so I can think about higher-level strategy and positioning.However, to answer your question, I think it can be through both.

There's a lot of shiny objects out there now that are luring people to ditch their 9-5 to become their own boss and find a lifestyle design model that they enjoy more than the one they're stuck in.Hey Odie, I’m not a lifestyle speaker so I can’t speak to that area.I’m someone that got fired from his corporate job in 2004 and have been self-employed ever since.I’ve had countless businesses that have failed 1) Safe and Sound pet care biz 2) Mobile Home King 3) Why Go Solo (tech company…what was I thinking) 4) Toolkit for Success 5) Note partnership (still love the lady I did this with) 6) Wallpix.I learned to take large amounts of stress and plow through the valley (as the bible touches on).3 businesses worked for me: Government Contracting, Landlording, and Note Investing…ALL THREE STILL PAY MORE MONTHLY.I attribute much of the success to the fact that I learned to be a business owner whereby I treated every endeavor like my next meal depended on it.Thinking about it now, I don’t recommend my course for anyone as there was a lot of pressure, soul searching, and lessons learned.On your topic, I think people should consider being more valuable to their employer to elevate their standing at work while building a side business.For me its about maximizing the number of income streams versus replacing one.The key to success (in my little mind) is to focus on building a business out of any venture you take on.I see a lot of failure because folks dabble versus assemble a business plan that they work daily.

So at the very least you and your wife get a free meal out of it.

I seek out other people like us and have countless conversations over coffee and meals.