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The free marketing is not effective in a competitive market neither is the marketing strategy.

For example, with property taxes being some of the lowest in the country, owning a high-value property, like one valued at $650,000, might only run around $2,000 in annual property taxes—much lower than in many other states.The region’s climate and building standards also make maintenance efficient and cost-effective.

There are some potential downsides to a TIC, but they can be an effective solution for the right situation. 

I agree, I would not base selection on price alone and I would definitely check references.

They also cost money to run effectively.   

Does the effectiveness of each vary by location?

Visibility drives clickability, and not using the full length of the ad to add keywords and business-related details is a missed opportunity when you’re fighting for every click in Google Ads.Conclusion:If you know you want to get off-market seller leads from Google, and already committed the budget for it, make sure your ads are optimal and that your keyword selection will not cause you to appear on ones that will waste you time and money.The Google Ads landscape is fiercely competitive in today’s market, demanding an investment of several thousand dollars per month to gain meaningful traction.

The free marketing is not effective in a competitive market neither is the marketing strategy.

Our membership dues are under $200 per year, so I'd say it's well worth the money to have some representation.That being said, from what I've heard we are more organized and effective (possibly out of necessity) than many STRA's out there.