I am new to this multifamily/commercial side of things.

What works best is sticking one one marketing channel, and keep doing it.You will get the higest intent to sell leads through inbound marketing lead generation such as TV commercials, online form submission leads, direct mail.

I have an off market commercial deal in a hot investment area I'm able to get seller financing on.

I think a LOT of difference between SFR and commercial properties in this regard.  

In the world of commercial real estate, especially for those of us involved in wholesaling, hard money lending, and larger commercial transactions, finding truly qualified leads can be one of the toughest parts of the job.Unlike traditional real estate, commercial deals require a more complex understanding of financing, deal structure, and the unique needs of clients—many of whom are investors looking for specific ROI targets.

We are in the hard money lending business for commercial properties - with loan sizes from $500k to $5 million.  

But beyond that, Texas offers consistent population growth and strong job markets, which create ongoing demand for housing and commercial spaces.

I'm renewing my LOC on one of my rentals with a local community bank through their commercial banking dept.

I work exclusively with investors and in the commercial space. 

I recently started working in the private hard money area of Real Estate.Currently I work with a hard money lender based out of LA and we focus on mortgages, commercial, and anything business purpose related.