In the real estate industry, brand awarenessand lead generation serve different but complementary purposes, each targeting distinct aspects of business growth.

If you stop chasing leads and start earning business by showing your value versus the rest of the scabs in our industry, you will be able to call your shot on your commission.I sign all of my buyer agency agreements now at 3%, but with the proviso that if the seller is offering 2% or more, I will go down to that amount.

I own a commercial facility office and industrial 80,000 sq ft.

The medical industry is fueled by referrals, so you'll need to get out there and build relationships that will keep your facility full. 

Unfortunately I hear this happening more and more in the industry. 

Relationships are key, but with little exception, loyalty is not rewarded in this industry.

All comments are appreciated and if my ignorance of the industry annoys you.

So before you get ready to attempt to rip your Landlord a new one, first go take it up with the local taxing authority, then go have it out with the insurance industry, then gripe to the neighborhood HOA (if applicable), then maybe settle your disputes with Home Depot/Lowes and any and all trade contractors.

Really really wish BP would embrace creating a glossary and leading the way to defining these terms for the industry.

Professionals in the real estate industry should not speak in absolute.