That means you have to put $1000s into marketing every month, put 30k miles on your car every year, talk with hundreds of people every month, hand out 100s if not 1000s of business cards just to get your name out there.

Be fair to the kids when you hand out cookies, but this is a business and it needs to be treated like one.

You could also focus on the great financial advantages of renting/down-sizing (travel more, no more yard to care for/repairs, buy an RV, visit family more)Host a senior-focused event at your facility (maybe show an uncut version of Woodstock haha) or live music, a Social Security expert speaker or Doctor to address health issues, a fund-raiser, art show, etc. and hand out flyers with a special "one month free" coupon attached Have exercise classes for seniorsWeekly bingo nightsPromote your events for free on community calendars, newspapers, seniors sections of papersPrint door hangers and get some kids to hang the door hangers at trailer parks, older communitiesEncourage your current tenants to invite friendsRent a 15-passenger bus ($50) and offer free transportation to key eventsSponsor events at senior centers in the areaCo-Sponsor service club (Rotary, Kiwanis, etc who have many senior members) eventsPut up banners and balloons when you have eventsI hope at least a few of those ideas might spark some interest.

ICSC: Join the ICSC, attend the ICSC trade shows and deal making events, make marketing materials geared towards retailers and retail tenant rep brokers.

I have set up social media accounts, mass emails, and hand out my card every chance I get.

Between the two major players of trade shows this is my preference. 

They do not look at hundreds to thousands of properties a week nationally, attend the trade shows, close the transactions, talk to the companies owning millions of sq ft of property to have a pulse on the industry.

Seems like it could be a handout for investors who have properties that already qualify. 

Giving handouts doesn't help people in the long run.

I have heard our goal should be to pre-screen so well there is no need to hand out more than one application per vacancy...if we remember to bring it.