It just came out this month and will hit every question you have about that in my opinion.

Some high and lowlights:- I had one tenant that brought German cockroaches in and then blamed it on me- Same tenant asking if her daughter can visit but failed to mention it was 5 more very noisy people- another tenant having constant loud arguments with his gf- tenant saved some of my stuff when the house flooded due to a pipe burst and another time during a monster rain storm.

If you have complicated leads, you're looking for advice, or you just want to connect, please hit me up. 

you are going up against people and companies that spend thousands or even tens of thousands of dollars a month in marketing. 

Quote from @Elias Halvorson: Aloha Diandre, You will get 100 people responding on here responding they can do it and their company focuses on it.

I think @Patrick Roberts hit the nail on its head.

I had to look up what "variance analysis" meant.If I understand the question correctly, you're asking "What went wrong to not hit our 20% target?"

Loan to value ratio: The higher the loan to value ratio (LTV) is, pricing takes a hit.

Now you are saying you have no experience owning/operating an STR, that's another hit.  

Increased housing inventory as new developments hit the market.2.