., keyword optimization, and about 20 other things I have little or no familiarity with.  

One of the biggest mistakes an investor can make when deciding to take the plunge and start spending money on Google Ads is targeting the WRONG keywords.It’s true that one way to use keyword targeting is through “broad” keyword types, which are usually less expensive and can capture various keywords you might not have considered in advance.

I'm unsure of what their tool stack consists of but I would presume it to include data associated with an estimate regarding how frequently specific keywords are searched for on these platforms (and potentially broken down by market).

If you read my previous post, I emphasized the importance of showing up for the right keywords.

Key word there is "if." 

I'll send you my address.For keyword followers, this post is about Asheville, Swannanoa, Fairview, Burnsville, Black Mountain, Spruce Pine, Bakersville, Weaverville, Barnardsville, Old Fort, Fletcher, Hendersonville, Mills River, Candler, Red Hill, Mars Hill, Marshall, Woodfin, Erwin, and many other great places we call home.

While it’s not solely designed for remarketing, you can set up a remarketing campaign alongside your search keyword campaigns.

I set up my keyword alerts, spent time adding value in the forums, and started my own meetup.

See here: https://store.biggerpockets.com/ Find and connect with other BP members that are in your area: https://www.biggerpockets.com/search/users Set up keyword alerts to be notified of the topics that interest you: http://www.biggerpockets.com/alerts Check out BP Podcasts: https://www.biggerpockets.com/podcast If you wish to tag someone in the conversation on the forum, type @ followed by their name and then select the name of that person which should appear below the comments box.

Perhaps shifting your mental to approach to a continuum of "Least Optimal" to "Most Optimal" is better phrasing.