I have a lake house near a University.

So if you discount a small amount to get rolling, that is something that can work, but don't want to stay low for long.You will start to get the dregs staying at your place and they can do some real damage to the place.

Then all of a sudden I have several.

The reality is that you will not find that in the seller finance space, and even if you do, there will be virtually no discount. 

There's plenty of information on how to find a good market with a quality property manager.

That’s why you get a discounted interest rate and a lower downpayment, because owne occupant properties are low risk. 

Our team has noticed an uptick in buyer demand paired with a continued decrease in housing inventory.

I will say that even though you get the boost from VRBO and AirBNB, the first year of operation is usually lean as you build up the rep.Offering a discount on the stay is a way to be more attractive but don't go crazy.

Some can charge less on a job and some charge more on a job. 

I think it's a great strategy.