It’s just too short compared to the more extensive ads from your competitors.

This can be done for a specific property by researching competitors and using some software to identify rental rates of nearby properties.

I would rather take 1 year to get all zoning done on a site where no other competitors can come than to be able to build something day one with lots of comparable lots around me.  

Look at your competitors hero photos and do something different with other colors2.

In addition to using AirDNA, research active and potential competitor rentals in your target market near Gatlinburg by browsing booking platforms.

My competitors are dishonest.

It was down to our unit and a competitor unit, so when I explained to them how pet rent works in Colorado (max of $35/month total), they decided to move forward with us.

I have never spoken to him in my life and if anything he would be “a competitor” but only to the point for investors since his investment strategy is so different than ours and we do not play in the same asset class but may have cross pollination for potential investors.  

Next, do a competitor analysis.

Offer Value Beyond PriceIn competitive or slow markets, creating value for the seller can tip the deal in your favor: Quick Closings: If you can close faster than competitors, this might persuade the seller to accept a slightly lower offer.