If you think you have average intelligence and a general hard working person, for non luxury STRs (competing with 3 star or below hotels in the area for average people who simply need a bed and a kitchen) I would use 60% occupancy rate to start in the beginning and then 80% after stabilization.

The machine guns must have been quite a show.Two dead after drug dealers open fire at five-star Hyatt hotel in Cancun: Panicked guests were instructed to hide, barricade their doors and given metal sticks to defend themselveshttps://www.dailymail.co.uk/ne...Men reportedly armed with machine guns opened fire at the Hyatt Ziva Riviera Cancun resort Thursday afternoonSeveral people said on Twitter that vacationers were told by staff to hideOne guest claims they manned the entrances to the basement and were given metal sticks and a pedestal bathroom sink to defend themselvesPolice said the shooting stemmed from conflict between members of hostile groups of drug dealers and that two people had diedThe shooting broke out around 3pm Thursday when men allegedly carrying machine guns fired shots on the beach area of the Hyatt Ziva Riviera Cancun resort in Mexico,  

I provide a 5 star experience so that there is never a reason to have a disgruntled guests.

I would slightly undercut your competition to get bookings rolling in and start getting 5 star  reviews.

RentRedi "stars" it out, so would it be appropriate to ask the applicant again for their SSN?

The numbers back him up— His construction costs are around $200,000 a unit, and his units pull in $600+ ADRs and hit 83% occupancy, with NOI per unit up to $100,000, rivaling 5-star hotels.Financing these beautiful properties?

This is SO important BP - if you are an all star investor you will have access to TONS of capital. 

There has been no noticeable difference between all 4, same income, same 5-star reviews. 

My initial thoughts were to do a free survey site and send it to the resident and then if it generates a 4 or 5 star create a zap with zapier to automatically send an email or text to leave a google review as well?

Look for the Star Bucks and Jimmy Johns to find the right type of neighborhood.