Then you get stats on all these things showing a unit was "on" all the time and can compare to temperatures in and out of apartment.

This way you will be able to compare contractors' estimates, which can vary widely.

I agree with @Patrick Franta and @Mike Neubauer that  a 1 bedroom will give you a better ROI though because you can still find relatively decent deals on 1 BRs compared to 2 Brs. 

I've got great credit and a healthy amount of capital compared the loan amount.

How much thought should I put into the selling my home to avoid the future taxes from growth compared to staying in my home another 20-30 years?

Like objectively bad compared to people in other professions.

We're buying a $93k printer to get more mail out the door, and this is nothing compared to the printers the big mail houses use. 

Then the market leveling off heavily come 2023 and 2024 compared to a market like 2021..

What are comparisons against comparable competition?

I am more concerned about social media posts, as there is no real way to add the required information without turning every post into an advertisement, as compared to sharing real estate information or deals we are working on.