BUT, you can keep track of this also. 

What I also enjoy is when people put out articles with contradicting view points and in six months or a year point to the - "see how correct i was", well yeah you placed bets on both red, black and green so you were going to be correct because you bet on all options.There’s a true story about a person who, during the late 1950s wanted to make money selling a stock market prediction newsletter, but had no verifiable experience or track record.  

.- NOTE: FB Marketplace is difficult due to their strict policies (they really do NOT want PMCs advertising there)How are webviews, inquiries, emails and calls tracked, if at all?

Am I on the right track?

@Mike Smithy  Looks like you are on the right track. 

But here are some really interesting numbers...Ok so this one doesn't look too bad but notice how much more the townhouses and condos dropped in prices over the last downturn.2007 peak to now isn't so good...Before the 2007 run up to now is better, but even then, apartment condos performed the worse (so best case scenario, you have the worse performing asset type, worse case scenario you had a terrible return), and that's assuming you had nothing go wrong with the condo (special assessment etc)But benchmarks don't even tell the whole story, because if you had a specific condo investment, and you tracked it's value overtime, benchmark prices isn't the right approach as it evolves overtime (benchmark price is the price of a typical property generated at each point in time).

I think tracking turn costs, vacancy rates, insurance costs, etc. in connection with a lot of this data could all be helpful iterations.

We've started using platforms like airbnb to generate long term rental leads and that has also proven to work really well as of recently. 

It sounds like you're on the right track!

One other thing about investing in Jackson is that I find it hard to track the value of the house that I own there, which I bought in 2018 .