Unless you're in a place to do a 1031 exchange (which can have higher transaction costs, depending on the situation), there likely is a significant amount of capital gains to pay upon sale of a property for reinvesting, or if investing in alternate markets like stocks, bonds, CDs, etc. 

1031 exchange ALL DAY!

We close July 9 on the duplex, and looking to roll the 1031 exchange ... 

If the goal is increased equity and wealth then upgrade properties judiciously and increase rents or trade up using real estate exchanges.  

The property itself is worth about 130K -140K currently so I will be 1031 exchanging next year when rates come down to a newer property.

More realistically, if there's a veteran willing to give up re-using their VA loan entitlement amount in exchange for top dollar on the sales price, that's for the listing agent to proactively put in the listing description, and have a stock flier/email to send back when inquiring buyers/agents ask.

Hi Eileen, I assist accredited 1031 exchangers into passive investments. 

BTW, we get CFLs free from our local power company in exchange for spent ones, so it was an easy fix.

Sell, transfer, or exchange real property.

So, unless you are an SEO manager, I think that's a tough road to go down. 1:1 link exchanges go against Google's guidelines and best practices so I wouldn't advocate for that. https://developers.google.com/search/docs/essentials/spam-policiesMost one-size-fits-all all SEO companies are going to want to spend a lot of your management fee doing work that real estate investor-focused SEO companies don't need to do.