I need help on how to analyze specific localities. 

And then analyze everything in Sheets

If STR's are popular in the market you are in likely there is a designer who will pick out and set up your entire place.3 - Go yourself. 

Quote from @Mo Karim: With every increasing regulations on short term rentals, midterm rentals is becoming more popular with investors. 

Exit strategy and appreciation potential in a market like , PA, which is a smaller town with modest appreciation.4) is there any tools or metrics with average I can refer to to analyze this.Would love to hear thoughts from anyone familiar with similar markets or multifamily investments.

Hi @Gisele Sood, there is a mix of free and paid services that can help you retrieve the data that you seek.To gather data on tenant demographics and property demand, consider these resources:Census Bureau & City Data: Offers insights into local demographics, income levels, and household types.Zillow, Redfin, and Realtor.com Market Insights: Check these platforms for property demand trends, popular property types, and renter data by area.AirDNA & STR Insights: If considering short-term rentals, these provide data on occupancy rates, guest demographics, and property preferences.CoStar & REIS: Paid services that provide detailed market analytics on rental demand, property types, and demographic preferences.These sources can help you understand tenant needs and property demand in your area.

A popular formula is to analyze the "70% Rule" (70% of ARV minus repairs) for a flip, while focusing on cash-on-cash return for holding.

I see this is posted in the house-hack forum so I'll make the assumption that you want to owner-occupy your next investment.To work more hands-on, you'll want to spend time searching for deals, analyzing deals, and networking/building a team.Before your property search, I'd recommend speaking with a lender to find out how much you'll qualify for.

Be sure to check out the free tools BP provides to help analyze deals you may have and also market insights.

Tile isn’t as popular in Northern New England.