It's not as it was decades back, people are very comfortable party jumping today, that is generations of gen-x and later, no loyalty to a party just on banner, no, people expect them to deliver. 

Don't expect loyalty, especially from buyers.  

I'm ok waiting for a bit, but being slightly below market ensures tenant loyalty, but you've got to be making money long term. 

What I would like to know are there other "Perks" we can offer beyond the norm that can create a truly fair reward system for all their hard work and shared loyalty... 

I think it's great you have a sense of loyalty. 

I do feel a sense of loyalty to him because he showed us over 20 properties and was a great agent when we bought our primary residence, though our budget for it was about 3x our investment property.

The second option is best because it builds loyalty and trust.3.

Long term I get more loyalty and build a better scalable process long term. 

I've been self employed almost 12 years, I don't have a strong loyalty to an outside entity beyond it's ability to be a means to an end.

If you are otherwise happy staying with him may actually build some loyalty towards you