Additionally, normally people don't dress up in freaky costumes and parade around chanting rhymes about their sexuality.

Customers are often buy into a lifestyle, a feelgood factor, or a 'story'.The most aware businesses fully understand what the customer is buying from them.For example, Tom Peters quotes the Harley Davidson executive who said: "What we sell is the ability for a 43 year old accountant to dress in black leather, ride through small towns and have people be afraid of him."

If you can get the smell out but not the stains, refinish the floor in a dark color to help hide the stain.I have not found Nature's Miracle to be of much use,

I had read on another forum (sure can't find it now) about some landlords who had amazing success dying carpets a more tenant friendly, darker color (I'm thinking brown).I could absolutely replace it with some cheapo HD entry level stuff.

You don't need to dress up a deal with an incomprehensible IRR calculation.

What they're doing is a horse of another color.

Charles what you want to do is dull the layer of glass that makes up the glazed surface, without removing any color layer below the shine layer.

So, if I go into the due diligence phase with the mindset that I am doing the engineering portion of the project there is a chance I might have rose colored glasses on when I find potential problems during the due diligence and unconsciously underestimate their impact on the project's feasibility.

I must tell you that I still consider electricity magic and so my response is colored with this point of view.

price it right.aLOT of different marketing.and most importantly, make SURE that the rehab looks great when finished.Choosing wrong flooring, carpet, colors...putting money into the wrong places...not having curb appeal...yadda yaddaThey all kill your chances