There is a fine line between offering a well rounded service and leaving too much in the home.I love the business and glad to be a Superhost but this has been my experience.  

Most PM's here charge 15-20%, most are 20, but will depend on what services they offer.

These areas not only offer reasonable purchase prices for most investors but also feature turnkey homes—either newly built or fully renovated, ready for tenants, with systems that still have 10+ years of life remaining, and property management teams in place.

Or does one product typically offer better rates?

Especially in a market where 95% of the buyers, and 99% of the highest offers come from owner occupants.

Find a reliable team, offer fair pay, and keep them motivated to stick with you for future projects.That’s what I have off the top of my head.

While the market can go up or down in either investment, Real Estate is the only one of the two that offers income opportunities through rental income, that stocks don't, and can often help ride out the storm of market fluxes.Also, the Greater Phoenix market (that includes Scottsdale) historically nets 65K+ Californians per year. 

There's a world of possibilities out there, and each one offers unique benefits.You might find that single-family homes are readily available and could be easier to manage or sell if the need arises.

Maybe they are offering financing because no traditional lender will lend on the building. 

Was just about ready to pull the trigger on one of the many courses that are offered out there, particularly Pace Morby’s, but after reading several posts full of reactions to the question “should I join and pay for a course?”