This search term will more likely attract potential home buyers.As we all know, targeting buyers can be a waste of money when competing in this competitive market where each investor/wholesaler is fighting for the next best distressed seller.Now, what else is this advertiser doing wrong with their ad?

I also don't think they are customers. 

By using our agent and PMC as a resource we delivered a product that stands at the top of the market in the area, thus helping us secure our target rents and attract the best tenants for that area.2) Leveraging the Comps -> Using the comps report our agent sent us as a reference for the appraisal.

An activity is a rental activity if tangible property (real or personal) is used by customers or held for use by customers, and the gross income (or expected gross income) from the activity represents amounts paid (or to be paid) mainly for the use of the property.

They're more "attractive" to the borrower but any seasoned REI isn't going to use most of these products so they're narrowing their pool of borrowers down to the less experienced REIs which puts even more risk on the lender.

Contractors live in fear of this because it sticks on their record forever when a new potential customer looks them up. 

The cancel function is not working and I was forced to pay over 400 for service I did not want.There is no customer service number to call.

So knowing who your most likely tenant is and potentially what types of finishes they are drawn to, if not similar to your own, can help attract a better tenant.

Pittsburgh was the highest appreciating market this year with 22% growth and has been attracting investors from all over the world!

The style is not on the current trends and attractive for a home that's priced 3-4x the average home in the area (nothing high end about it).