Google Ads is a pretty complicated platform that takes awhile to use, but once you understand the mechanics it can be an EXTREMELY beneficial tool because it's...- Capturing searchers with high-intent- Spend is flexible (unlike ILS networks)- Semi-easy to manage once you get the hang of itThere's a lot more I can share, but hope this is helpful!

You need to understand how to drive the Net Operating Income to produce a good solid return. 

Not many people are excited to see long-time solid neighbors leave and have them replaced by a short-term rental. 

Best, DragoThank you Drago for helping to understand these smaller but potentially big issues down the lane.

@Luke Carl That is such solid advice you provided. 

It might be wise to remove the listing, and relist as a brand new place now that you have a solid cleaner.Some of the comments show that the paint has issues etc.

@Stuart Udis I understand the importance of having the funds for repairs, vecancy and any issue that may happen.

I have just under five rental properties and I understand the legal benefits of creating an LLC (married to a lawyer).

I am strongly considering Philadelphia as a market to invest in OOS because I was raised in Jersey and I used to be familiar with neighborhoods in the city; I understand things have changed over time, however.

I furnished 2 STRs for that amount, just go to either high-end thrift stores or a lower-end antique store....you'd be surprised at how little you can pay for solid wood furniture...