It's a shame when someone falls flat on their face, "forgets" to pay the IRS and then needs to search for money and scape goats and starts to point fingers but it's part of the lovely open forums and social media we all have access to so do your own due diligence.  

But because Detroit has bad reputation in the media, I believe many investors would avoid it and I may have lesser competition, in comparison with Cleveland. 

Now social media is making it easier and some folks seem to think they are making a statement. 

If the software is not simplifying your life or making you more accurate, you shouldn't use it.Software does have extremely helpful features like online payments, marketing syndication (click a button, and your property is advertised on multiple sites), electronic document review/signing, maintenance tracking, and owner reports.

However recently I wanted to try some social media ads or ads in general and see if they are worth it.

This can help set your facility apart from standard self-storage options and attract a broader clientele.Citations:[1] https://www.brandbucket.com/name-ideas/storage-facility-busi...[2] https://www.brandroot.com/storage-business-name-generator[3] https://domatron.com/article/warehouse-name-ideas[4] https://brandongaille.com/30-catchy-storage-facility-busines...[5] https://www.selfstoragetalk.com/forum/general-self-storage-f...[6] https://www.constantcontact.com/blog/warehouse-names/[7] https://clearlyinventory.com/resources/inventory-basics/how-...[8] https://www.nichepursuits.com/storage-business-name-ideas/[9] https://namefatso.com/blog/storage-business-name-ideas[10] https://www.creativesafetysupply.com/articles/creating-an-ef...[11] https://www.datalinx.co.uk/blog/how-to-name-and-label-wareho...[12] https://www.starterstory.com/storage-locker-business-names[13] https://www.lawa.org/-/media/lawa-web/tenants411/file/dch201...[14] https://tritonstore.com.au/warehouse-rack-labelling-best-pra...[15] https://www.infopluscommerce.com/blog/warehouse-rack-labelin...[16] https://www.scanforce.com/blog/creating-a-warehouse-location...[17] https://www.linnworks.com/blog/warehouse-rack-labeling-ideas...[18] https://www.granitewms.com/news/warehouse-101-inventory-basi...[19] https://www.linkedin.com/advice/1/what-best-practices-naming...[20] https://www.reddit.com/r/editors/comments/7jd83a/what_do_you...Given your storage facility's location in Manteca, CA, and the diverse range of services you plan to offer, it's essential to choose a name that not only reflects the multifunctionality of your services but also resonates with the local community and potential customers.

Plus you get to see a little bit into who they appear to be on their social media, which is also great to take into account. 

Other lead gen methods are cold calling, social media, SEO (direct people who google "sell my house fast" to your website), signs and bill boards, and whatever methods you can use to let people know, YOU ARE BUYING PROPERTIES AT A DISCOUNT BUT WILL CLOSE FAST WITH CASH.

Check out the Events to find local and virtual meet ups4. complete your BP profile - Include website links, social media handles, or other online profiles so that people can find you.

Nowadays electronic documentation is the norm3rd comment - still sounds winnable, but might have required going one level up, to Appeals.