Right now you have a market where existing landlords have all these properties at cheap prices where they can afford to charge less for rent than new buyers and many don't want to shock their tenants by jumping rents by $400+ in one rental cycle... so we are gradually easing those tenants upwards each year.  

its funny how this changes with time and the market on BP  if you asked this question 5 to 7 years ago you get drowned out with the cash flow is the ONLY thing and appreciation is for gamblers my self I have always been about making appreciation games in RE.. by either value add building a new product or buying foreclosure and flipping or lending money and getting instant 12% plus returns . 

College used to be a lot more affordable, I studied in Europe (where college is free) and it blows my mind to see kids with 200k student loan debt trying to get ahead on a 50k job.The housing market has started to drift apart geographically.

So at a glance (quick), this seems to be interior products and finishes?

Affordability and Housing Supply5.

The best way to develop a solid SOW is this - you start off with what you are visualizing in your head, send drawings, pictures and products that you like.

We do engineer hardwood and no Lux viynl like our competitors So all these things probably cost me 25k pre house but we have been selling them for 100k higher than Lennar for same sq ft and have created the highest priced development in town. we are approaching 400 a foot for finished product which was unheard of in Canby Oregon.U can see the homes and the finishs if you go to  Ivyridgeestatescanby  dot com. 

To me, that was useful and we moved on to discussing more productive things.

I would never put in a gas range, oven, dryer or any other consumer product for tenants, because a lot of them are idiots and will kill themselves or someone else.

They’re affordable and a hit with families and groups, especially for evenings or bad weather.