Success rate. 

You can also check their reviews online at Google, Facebook, or Yelp.

For instance:If your area has many corporate offices or conference centers, you're likely to attract business travelers.Family-friendly suburbs with parks and schools often attract families.Downtown locations near nightlife are popular for groups and parties.Review Competitor ListingsSearch for successful Airbnb listings in your area and study their target audience based on:The language in their descriptions.Their reviews (guests often reveal the purpose of their stay).The amenities they offer (e.g., desks and Wi-Fi for professionals, cribs and baby gates for families).Evaluate Your Own SpaceYour property’s layout, amenities, and location may naturally cater to a specific audience.A cozy 1-bedroom apartment downtown might be ideal for professionals or couples.A 3-bedroom house with a yard might appeal more to families.Proximity to nightlife might cater to party groups.Experiment and AdjustIf you're unsure, start broad and monitor who books your property.

https://www.lawmrm.com/jon-mcgraw/  Just call and make an appointment or request one online on his site. 

We had success in summerlin with insurance company paying .. over a 24 month period we had 3 tenants   fair market rent at the time was about 2200 or so non furnished.. we got 4100.00I did not like the turnover so I put it up as furnished rental and got 3500 and its going into its second year with a superb tenant. so seems like a happy medium for us.. 

Showcase testimonials, success stories, or industry certifications on your landing pages and follow-up emails.

But there are also a lot of reviews online calling this place a scam.

This is very common, and highly successful.

I can't post the link here, you can dm me or search online. 

So that alone is evidence that what you have been told is wrong.Secondly.. if it is 99% accurate that a list of 2K gets you a deal.. what stops EVERYONE to get a list and thus that means Guaranteed success.