Some people want flash with hot tubs, pool tables, swimming pools, kayaks, and brand new.   

Quote from @Gian Pazzia: For properties that small, you should budget $450 per property and use software like the one below from a trusted brand that has been in business almost 25 years. 

Trying to avoid spending 2K on a brand new one as we may rehab the kitchen and replace all the appliances in a few years.This is the exact model looking to replace. https://www.geappliances.com/appliance/GE-24-Built-In-Gas-Ov...It was on sale but have not been able to find anywhere that has in stock. 

Make them a Brand name. 

I rented a lot of brand new houses to sec 8 tenants.

The one down the street may come with brand new carpeting, fresh paint, newer appliances..

However, concerned about the general wear and tear these tenants will have on a brand new construction. 

There are a couple of builders selling new construction for under $300k. with 20% down and closing costs you could have a brand new HOME.Best of luck

To my knowledge there aren't many nationally recognized brands for PM.

I agreed with her that the Special Name is pure branding.