You have to make sure that whatever company you choose will maximize your profits. 

@Jeff Nash would be a great resource to speak with on companies/investments to offset your W2.

I’m struggling to understand why all of this is necessary just to use their property management software.

Their return is better than most note companies.  

The macroeconomics are on fire here - population growth, job growth, and companies moving and developing here.

Wind is one of the subtle items that Insurance companies are starting to exclude. 

In Columbus, you can still find the 1% rule and there's amazing appreciation potential due to how much population growth, job growth, and companies moving/developing there (recently Anduril just announced another 4,000 jobs coming to Columbus Ohio on top of Intel, Google, Amazon, FB, Nationwide, Ohio State University, etc.).

Insurance companies do not like Federal Pacific electrical panels. 

For example, we've recently taken over marketing internally because the property management company was not experienced enough in using the newer advertising methods we need to pursue.

Pay a Title Company to complete a Title Report3.