Look at their marketing strategy.

I'm an investor and realtor located in the area and happy to chat ideas & strategies and see how I can help. 

Perhaps the system strategies are best in a buyers market, other states or for acquiring off market properties.  

Basically, the further you get away from the city the more potential for cashflow, but you're also dealing with a different tenant base that may be tougher to manage.

there you go. the problem is appraisal. comparable sales, and your approach to building an ADU against the recommendation of your market. super beginner strategy it's popular in ohio as well but just not worth the investment. 

You either need to find a way to make and save more money or look into owner occupied investment strategies like a live in flip or house hack.

Applying a value add strategies can get you to much much more equity rather quickly.

Exit strategies are typically, refinance into a long term loan and hold or sell it for profit.Cheers!

What is the best strategy in your opinion to niche down on a target audience in any given market?

There are alot of real estate strategy out there which will allow you to obtain a piece of property unconventionally.