Hemlane.com is a management software I use, very effective and affordable.

I never had that come into effect on my single family home purchases since I never wanted to personally be on the hook for such a high mortgage, but I think it might come into play for an MFH. 

You should also be well versed in the local vacancy rates and how they effect your unit and turnover times. 

Using these, you should be able to get most maintenance issues addressed in less than 90 days.One other thing, different tenants prioritize different repairs.

More than a tax strategy, these are education planning tools, and they need to be addressed in a broader context than just taxes.

Don’t laugh at my teenage email address. 😂 

They're often high quality and cost-effective.

Some damage from WDI, which seller will have to address this before close.Seller is paying all closing costs, survey & title, they did a rate buy down to 5.49%, and a year warranty. 

Any tips on targeted marketing, effective lead generation, or even some "outside-the-box" tactics?

Start small, network with other investors, and use tools like BiggerPockets calculators to analyze deals effectively.