But that leads me into my next segment.

@Tom Ivezaj investors make (and lose) money on all segments of REI-no rights and no wrongs.

There is another fairly large segment of young parents with busy schedules who want an au pair suite (likely not renters though).

@John Corey, @Andy Mirza, @Gil Ganz and @Martin Saenz - Very interesting insights.I think that my personal opinion is a merge of all.Focus on what you do best is important, but in parallel always keep your investments bucket diversified.Few months ago I saw one of Tony Robbins fascinating lectures and he gave an example of a well known business man who went up all the way to wealth of few hundreds of M of $, lost all and came back all the way up, and when asked him what did he learn out of it his main lesson was about the important of diversify your investments and not focus only on one segment.

It's hard to stand out.There are some owner-occupied segments with people who share motivating factors for selling their home.Seniors with Long-time Ownership: often ready to downsize or transition to assistance.Homeowners with Low Financial Stability Scores (FSS): Struggling financially and likely ready to cash in on their asset.Both these categories have additional advantages in that they probably don’t haven’t been updated and may have deferred maintenance.

Not sure if you are in this service territory, but this is the first hit I found on Google for Michigan based efficiency programs: https://www.consumersenergy.com/residential/save-money-and-energy/rebates/heating-and-coolingThis Old House had a pretty good segment on the tech, showing all the various permutations included "ducted ductless" systems: https://www.youtube.com/watch?

This is another segment of that upfront investment that will also be lost. 

He suggests segmenting a certain audience within your market to study and focus on, whether it be an age group common occupations, certain style of homes or geographic location such as a part of town within your city/ larger market.

They are ruining my reputation and credibility before I can even build a solid one in this industry segment.

Hi all,I read an article about a start up company, like Airbnb, but it aims for a different market segment - long-term workers of corporations.