Every day I mark how many calls to leads I made, how many people I contacted (and was it email, call, text) from my database/past clients....how many social media posts I answered or made, etc.I don't know if that's automating, but every week I can quickly see how much of each money generating thing I did.Do you use Google Calendar? 

@Dan ShuderRecommend exploring as many sources as possible to get referrals AND cross-reference them to get as much accurate information as possible.Check out NARPM.com, BP’s Property Manager Finder (BiggerPockets: The Real Estate Investing Social Network), etc.Also, encourage you to learn from the mistakes of others - by reading posts here on BiggerPockets about owners not having their expectations met by their current Property Management Company.

Any social groups which are associated with it, etc?

Agree Google nmls - funny on Facebook where 99% of private lending groups that are public are scam artists you get the "well license isn't required"I reply to this noting that while you are correct in some states - chances of a scammer with a nmls license are less than 1% while those without is 99% on sociale media 

Marketing and Lead GenerationFinding and converting leads can be challenging without a solid marketing plan.Solution: Implement a comprehensive marketing strategy, using social media, SEO, and paid ads to attract clients.

That means:🚫 No posting on social media🚫 No blasting your deal to an email list of strangers🚫 No promoting your syndication on a podcastThe SEC is clear: “No general solicitation or advertising to market the securities.”If you want to publicly advertise, you’d need to use Rule 506(c)—which requires investor verification and limits you to accredited investors only.🚨 Warning: If you advertise a 506(b) deal publicly, your entire offering could be invalidated, leading to legal consequences.2.

I see a lot of awesome amenity packed outdoor hang out spaces with outdoor pools posted on the many STR related social media accounts that I follow, but I don't really ever see any pool fences or other safety features highlighted. 

@Dave MaloneEverytime I read “the goldmine is in the network” to me they are selling kegs of kool aid and it’s a circle you know what with nothing for itYou could read j Scott book and get a lot of info on costs etc.

Creating a website or social media presence highlighting your lending criteria can also help attract potential borrowers.6.

For example, do you have any specific skills around social media?