Quote from @Rob Anteau: Quote from @Carolyn Fuller: My ratings & reviews improved substantially when I went from providing quality chocolate & fresh flowers to providing croissant from a local bakery.

You can google rental property <item> depreciation schedule for anything you’re improving. 

What would you do to improve it? 

We love that tourism revenue!

Any capital improvements on a not owned yet property would involve a complex 1031 you’d want someone like @Dave Foster involved in. 

Offering discounts for weekday or longer stays could also help improve occupancy.

Personally If you like your current residence and hope to stay there long term I would forgo major improvements on my primary and use all investment savings to make you more money and cash flow. 

@Joshua Christensen wouldn't expenses naturally be less if the seller's just spent about $75,000k on cap ex improvements? 

I would make improvements to the property only when doing so would cost less than the value added to the property.

That’s why improving your Click-Through Rate (CTR) is one critical metric to focus on to boost your Airbnb profit and visibility.The key to improving your CTR?