Quote from @Collin Hays:
AirDNA isn't a useful tool; its numbers are usually wildly off. To accurately gauge an area:
Go to VRBO for that area, and look at various homes, amenities, prices, and calendars. Of course, the calendar is only useful for the current time - reservations within the next 30 days. But start keeping track of that. Next month, the next month, and so on, for one year.
I would never invest in an area where I couldn't study over a 12-month period. Because I have nearly 20 years in the Smokies, I have the luxury of knowing that market first hand. But if I wanted to invest in say Palm Springs, I would need to spend a year really studying it.
It is a whole lot easier not investing in something poor, than investing in something poor and trying to extract yourself from it later.
Agreed, and do same with Airbnb for the area. AirDNA is just one piece of data. I know it's wildly off at times. Found many of my listings in its data and the numbers were so far off what my listings actually did, that it kinda lost me as viewing it reputably. Market wide data and trends I think are useful, but don't bank on the expected revenue figures for given zip codes.
If looking for market to start in and you're in Chicago, why not look for areas within say an hour of there and see if anything might work. For your first unit, unless hiring outside management which means giving up 20% of earnings, you're going to have quite a hurdle to operate a place remotely.
I don't necessarily think looking at market specific data around the country and thinking you can just dive into that market and do well makes much sense. The local guys have the upper hand.
I think you'd do better by getting in touch with guys in the business, seeing which of their properties perform well, figuring out why, and trying to find something similar will be best route.
Each market has unique seasonality, amenity expectations, operational challenges, etc. You'll figure those things out much quicker chatting with operators in markets you're attracted to.