Skip to content
×
PRO
Pro Members Get Full Access!
Get off the sidelines and take action in real estate investing with BiggerPockets Pro. Our comprehensive suite of tools and resources minimize mistakes, support informed decisions, and propel you to success.
Advanced networking features
Market and Deal Finder tools
Property analysis calculators
Landlord Command Center
$0
TODAY
$69.00/month when billed monthly.
$32.50/month when billed annually.
7 day free trial. Cancel anytime
Already a Pro Member? Sign in here
Pick markets, find deals, analyze and manage properties. Try BiggerPockets PRO.
x
All Forum Categories
All Forum Categories
Followed Discussions
Followed Categories
Followed People
Followed Locations
Market News & Data
General Info
Real Estate Strategies
Landlording & Rental Properties
Real Estate Professionals
Financial, Tax, & Legal
Real Estate Classifieds
Reviews & Feedback

All Forum Posts by: Yoana Yordanova

Yoana Yordanova has started 3 posts and replied 30 times.

Quote from @Julia Lyrberg:

If similar properties are renting at or above your price, it might be worth checking in with your management company about their marketing strategy. Are they using good photos, listing on multiple platforms, and responding quickly to inquiries? Sometimes the presentation or visibility can make a big difference. You could also consider offering a small incentive, like the first month at a discount, to get more interest. It’s tough, but hang in there!


 Thank you Julia, I appreciate your input and support! 

Quote from @Nicholas L.:

@Yoana Yordanova

usually $50 per pet, will sometimes do $50 total if the pets are small.


 Is that monthly, or one time fee?

Quote from @Nicholas L.:

@Yoana Yordanova

got it - thanks for the additional information.  definitely some customer service issues then too!  i would review your contract and see what it says about terminating the relationship.

as others said about theirs - with my rentals, i try to price just under market, and i allow pets.  i charge a pet fee but generally don't require a deposit.  and i usually have multiple applications in the first few days.  my number one goal when i list something is to get a qualified tenant in ASAP, not to hold out for any specific number.


 yeah, this was our goal too, hence why we were flexible and agreed to lower the price so many times.

What do you charge for pet fee, w/o pet deposit?

Quote from @Dan Slaughter:

I live in the area and familiar with your location.  It’s a great rental location.  Looking at your listing, the photos aren’t doing much to show off your renovations.   Everything is dark and the curtains aren’t even open to let in natural light.   Get a new PM or market it and manage it yourself is my suggestion.   Also consider is as an MTR as already suggested.   


 Thank you Dan! I would agree with you, I didn`t like the photos either, and suggested they use photoshop or edit them. PM said photos are great. I was also promised a professional photographer, instead got iphone photos. After receiving all these valuable inputs from this post we are heavily considering finding a new PM (open to suggestions). 

As someone familiar with the area, what would be your honest asking rental price?

(no offence will be taken, appreciate honesty and directness, we are trying to evaluate it, but lacking the experience).

Quote from @Kevin Sobilo:
Quote from @Yoana Yordanova:
Quote from @Kevin Sobilo:

@Yoana Yordanova, a few thoughts:

1. Rentals are about function more than form. So, your competition aren't just nice new townhomes but any 2 bedroom rentals in nice condition with similar amenities. When I search zillow I see 2 bedroom rentals in Acworth from $1300-2000. Kennesaw looks a little higher so, you may be more in the middle of the range there.

2. Your PM's process to find tenants may be geared toward time efficiency for them. Their questionnaire to pre-screen potential applicants meant to save them from wasting time showing the property to unqualified people. So, the number of inquiries will be understandably lower with that approach and intentionally so.

When managing my own properties, I take the OPPOSITE approach to save time. I schedule 2 open houses per week and ANYONE can come. No pre-screening. My time is rarely wasted since there is almost always at least 1 qualified person showing up.

Different approaches, but both should work just fine.

3. Why did you decide not to sell your townhouse when you moved?

If you lived there 2 of the previous 5 years any profits from a sale would be exempt from taxes up to $250k for a single person and $500k married filing jointly. So, it could be an opportunity to pocket TAX FREE profit.

4. Do you plan to buy more rentals? I always suggest people own at least a few rentals. When you only own 1 or 2 you never become proficient with handling them and because you only have a small number there are more ups and DOWNS!

You will barely notice when things are going well for several months, but when things then go poorly you will be able to think about nothing else! When you have several rentals the other performing rentals cover everything and you don't feel the stress from the one nonperforming rental. That allows you to stay stress free and better able to cope with that situation.

5. Have you examined your "value-proposition" for a tenant? Do you offer what they want/need? Do you allow pets? Do you include a washer/dryer (which many rentals don't)?

6. Your current asking price for rent is equal to your mortgage. So, you will be losing money. You still have to pay the PM. You may directly pay some municipal utilities as in most places those become liens if unpaid. In addition you need to budget for maintenance/repair, capital expenses, and also to cover the vacancy/turnover the next time a tenant leaves you.

So, you may want to look at what that will add up to as you make decisions because covering the mortgage is very different than "breaking even".


 Kevin, thank you for sharing your thoughts! It is absolutely appreciated :)

I would like to hear more, as we are trying to come up with a new strategy and decisions. (Hence why I am posting here, and all the feedback is appreciated :) ) I will be updating the original post, as some of you came up with really good questions. Below are some structured notes to your reply:

1. We (me and my fiancé) absolutely agree with you on that, and when we did our due diligence to set expectations for the rent, we were comparing our property to exactly what you said. We lived in the same 3 mile radius for 7 years. As you will see the address of the property in the update above, the address is right on the border of Kennesaw and Acworth, and I would say it feels more in Kennesaw, than in Acworth. We even pay tax to the city of Kennesaw for this same property, even though the address is in Acworth. 

2. We absolutely respect this if it was for efficiency. And originally this is what we though  the process was ( as you say). But here is what they did in reality: They will get a call/request to view the property, and schedule a viewing. After the walk-through, they will see if the tenant has interest in renting, and if yes, they would sent them the questionnaire so they, and I quote, "save the tenant the $60 for application fee", in which within the questions it would be things such as, if they have pets, yearly income, cosigners, if credit score is above a certain number, etc. Their logic is, that they want to see if the tenant qualifies before they ask them to fill in the application. In my humble opinion this should be done, as you say, before the walk-through, or at the time of it. They have not yet held an open house event.

3. We lived in the house for 2 years, and as part of our long term strategy, we wanted to keep the house, rent it out (essentially have someone else pay it off for us), and keep it as an asset. The strategy was not to get rich from it, or make a business out of it. We own a different business. This seemed better option, since we were not in a rush to pull cash, and we did not have a large equity on the house either. We simply wanted to keep it and turn in into asset (long term). Perhaps for real estate pro`s this might not make sense, but to us it did, since it is not our main business.

4. Yes, eventually we want to buy more rentals (not back to back, but within the next 5-10yrs). This is also part of our long term strategy. However, we need to figure out the first one first.

5. Yes, we did a few examinations, and frankly, this is what we are trying to do again. Since, this whole thing does not make any sense so far. So we are open to suggestions and corrections, on price, and what else could be added, etc. We allow cats, and we also allow small dog breeds. We are open to considering medium and large dog breeds. The townhouse has a bathroom in each of the bedrooms, so this aspect is nice as it provides a bit more privacy. We include washer/dryer.

6. We absolutely hear you on this. Believe me when I say, renting it for exactly the mortgage was not our intend. Originally, we wanted to rent it out for $2,100, which seemed plausible (perhaps on the high end, however I could find a few comps at this price range), but this price point was including everything you listed + $100 for "if this breaks". Utilities would`ve been on tenants name, and they need to show proof of it (show us that they signed them over). The HOA and taxes was planned for in the monthly rent. When we began talking with the PM, they came back and told us that such property should be listed for $1,600/mo. Which, to us, for the area, this sounded crazy. (for example, before me moved in the house in 2021, we were renting an outdated 2bd apartment across the street for 4 yrs, apartment complex amenities were in a very bad shape (unusable), and we were paying about $1,600/mo and they were about to increase it to $1,850/$1,900. And this is right about when the "COVID" craze began to happen in Atlanta (people from other states moving in in GA and buying properties, bidding wars, etc). I am not a professional, however, to me it seems crazy to suggest to list our townhome for $1,600, after the huge inflation in the market that had happened in the last 3 years.

Additionally, and I believe this is part of our mistake, is that this PM is owned by the family of a friend of mine (at the time I though it was a great idea, since I know them and trust them). They specialize in the market in Canton, GA, which is about 30-45mins north from the townhouse. In which area, this is what you would expect to rent for ($1,600). So when we heard their suggestion, we explained that this does not make any sense to us. They agreed and listed it for what we asked (actually a bit above). To which we didn`t see any activity for a couple of weeks. Then the PM came back and told us that we should lower the price. We got the same result. And this happened a few more times, until we reached $1,895.

At that price, we had the 2 out of the 3 potential renters view the property, but both came back asking for $1,700/$1,750 rent. Which I don`t really blame, since if you look at our zillow history, the property has been on the market for so long, and the price has been lowered a few times. In their minds, they probably think there is something wrong with it, and gives them confidence to negotiate a lower price. 

The PM has not given us any support on this, instead has been pushing us to agree to the $1,700. 

This is where we are at right now, and thus why we decided to seek advice and suggestions from other real estate professionals. We are not confident in the PM anymore, that it is seeking middle ground for tenants and us, nor that is trying to serve in our best interest. (Especially based on a few comments from them). 

I am personally trying to evaluate if I am being so incompetent on the RE market, and if truly our "value-proposition" is bad, or if the PM needs to be changed asap. If we are to change it, we want to avoid the same mistakes.

Thank you for taking the time to read through all this.


I don't necessarily think that the interested renters trying to negotiate with you only has to do with your property sitting on the market. Renters aren't usually thinking long term. They aren't buying their forever home. So, they may be comparing a $1600 rental to yours which is nicer and saying to themselves that they are willing to pay $100-150 more because its nicer.

I don't know your market, but since 2021 my local market has softened somewhat. I wouldn't say prices have come down yet but I would not be surprised if they softened. Its harder to get those good qualified tenants now than in 2021. Keep in mind inflation isn't equal across all aspects of life. Inflation might go up 5% next year and be primary based on fuel prices spiking while housing prices might be dropping! So, don't think inflation numbers directly tell you anything about the rental market especially national numbers because all real estate is local.

I would think HARD about this property as a rental. Even if you got your initial $2,100 rental price, I think you would still be LOSING money because you still need to budget for maintenance, capital expenses, vacancy, and also pay a PM. Those things would account for about 25% of the incoming rent or $525/month leaving you only $1575 left to pay the mortgage. Obviously you pay the mortgage first but you wouldn't be bringing in enough to run at a profit over the long run.

When you talk about letting a renter pay down your mortgage that "sounds good", but I suggest you analyze it and see if it "IS GOOD". Compare your expected return on investment to selling today (with no income tax!) and investing in CDs or investing in a stock index fund or even using the money to buy a good cash flowing rental.

One final comment. Why is the application fee $60? Is that $60 per person, so $120 for a couple? That is pretty high. Since you pay the PM for their work, the application fee should only cover the actual costs of pulling a credit report and background check. If they are charging more than that they are trying to make money on both ends and also that is off-putting to applicants. When tenants need to apply to several places to secure a rental they could end up paying an entire months rent in application fees just to secure a rental. In my area $35-50 would be the common range for fees. I personally just use zillow's application feature. The tenant pays $35 I think and they can re-use that application along with credit and background reports for 30 days to submit to other landlords at no additional cost. I understand a PM with their own process likely won't do that but I would ask them what services they use for credit and background and see what the actual costs are there. I suspect LESS than $60 per person. 


 Hi Kevin, thank you for your honest thoughts. 

The Atlanta market went up after 2021, we had bidding wars, houses were sold an hour after listing it for about $50k above asking price, rental places were renting out hot, etc.. Now however, due to all prices going up and the decreasing in purchase power of the populous, the market has soften and slowed down a bit. 

The townhouse is located near by Kennesaw State University, in a nice and safe neighborhood, not too far from downtown (about 30-45mins), with easy access to I75 (huge deal for Atlanta, especially if you work in downtown). 

We are at the thinking HARD phase and trying to see if we are wayyy tooo off of in asking price, are we unreasonable, is the PM not being diligent, everything above?

The application fee is per applicant, which will be $120 for a small family. I though so too that it`s too high.

Quote from @Nicholas L.:

@Yoana Yordanova

Hi.  I am sorry this has been stressful for you.  But just to be direct:

-you don't appear to allow dogs.  so you've eliminated a HUGE pool of renters.  that's your choice but you're reducing the pool of applicants significantly.

-your mortgage is irrelevant.  some people have no mortgages and gross a ton of rent.  some people can only rent for half what their mortgage is.  rent is a function of the rental market, and a mortgage is a function of price and rate.  they're only very loosely connected.

-it sounds like the PM has been trying to get you to lower the price and you are refusing.  i can't speak to what their overall customer service has been because we only know what's in your post.  so what aren't they doing that you want them to do?  they want you to lower the price and you won't.

let me know if i am missing something but it sounds like you need to lower the price and see what happens.


 Hi Nicholas, I appreciate your directness. You are right, if you are trying to be a mediant between us and the PM.

-We`ve said before that we are okay with smaller breeds dogs, and as to medium and larger size dogs, it will be up to the case/ open for considerations. Even that we communicated it previously, the ad has not been updated. However, one of the interested renters had a dog and we have agreed to it. The PM on another side, told us not to ask for a pet deposit, or if so, to be $500 at most. They also said not to ask for a monthly pet fee, where most of the rental properties do. This alone was a bit weird to us, since as pet owners (cat), we have always been asked to pay additional, on every place we applied/looked into/lived, etc.

-Yes, the mortgage and rent are unrelatable for the renter, but not for the investor. And as we saw for the past few years, mortgage rates do reflect on the rental market as well. 

-We have agreed to lower rent 3-4 times before. Each time, each rate has been discussed with them and approved by the PM. I have no interest to leave an imprint on the internet for multiple rent lowering's on my own property. Even the price has been listed for $1,895 now, the last people who viewed the property, wanted a cheaper price, and we were open for negotiations. However, there were a few important things that were not disclosed/communicated from the PM to us, and we didn`t hear back from the tenants for a month, even though we went lower on the price (by almost $100, not knowing they were looking for $200+ discount).

- the PM promised a professional photographer for the property, then went in and took pictures with an iphone.

- I`ve lived in the area for 7 years, and for a townhouse, that seemed to be the pricing. (apartments near by go for about $2k/mo). Now (in the fall) I would agree that we are seeing softening of the market and some of the comps are lower than what they were 6-7 months ago at peak season.

Quote from @Josh Bowser:

Yoana - rent could be a little high for that TH. Renovated 3/2 SFHs are renting between 1900-2100 in that area. It's tough to compete with a 3 bed SFR with private outdoor space with the same rent unless the community is highly amenetized/well kept.

It's a great pocket of the metro to try to hold if you can.

Hope this helps!


 What would be the suggested rent for this property?

@Tiffani Hollis yes, we are open to students. We have wonderful neighbors and we get a long with them well. We were trusting the PM with finding the renters/applicants. Even if we have to rent it by the room, we are not opposed to it.

What would be your comment on the monthly rent? Is it listed at the correct price, does it need to be lower, or can it be higher?

Quote from @Yoana Yordanova:

Hi everyone! Me and my fiance had to move to another state, and decided not to sell our townhouse, but instead try to rent it out. We hired a management company, to help us with this, since we have no experience and we live in another state. For the past 7 months of the property being on the market we only got 3 inquiries, 1 submitted questionnaire (which I guess is a survey before the application meant to vet renters, before they pay for application, is what I am told by management company). We've been pushed to lower the price by the management company every month, which we did. Now we are asking for $1,895/mo (which is what we pay for mortgage), for our 2 bed 2.5 bath townhouse, which is recently renovated, with fenced back yard, located in right between Kennesaw & Acworth, GA. We've been checking comparable townhouses and even apartments, and all rent for $1,850 or higher (up to $2,100) in the area. We don't know what do to anymore. Any advice and input is appreciated. Thank you!

Hi Everyone! Thank you so much on the wonderful suggestions and valuable inputs! 
Some of you brough up really good points!! It would be so much helpful to evaluate the situation if you have access to view the property itself, therefore I decided to post the link to it.

 I`ve updated the post, however in case it is not showing up, I wanted to post the zillow link here:

https://www.zillow.com/homedetails/4483-Thorngate-Ln-Acworth...

Additionally, our neighbor has listed his house for rent, which is right across form us, so figured this might be helpful to see too:

https://www.zillow.com/homedetails/4486-Thorngate-Ln-Acworth...

Again, thank you all for the help! I am really trying to narrow down what needs change and if we have to change our strategy about this property.

Quote from @David Weitzel:

I'm not familiar with your market as well but I would always suggest taking a fresh look at your base marketing. How are your photos, virtual tour, floorplan, etc?


 Hi David, thank you for your comment. I updated the post with the zillow link for the property. I would love to hear your input