Hi @Gary A.! Great question!
Unfortunately I can't recommend a good flat-fee broker to you, but I can offer some food for thought on discount brokerage business models in general.
First let's take a look at the potential savings:
If the home is an Anytown, Northern CA let's just say it's worth $400k. If you're in the Bay Area it's obviously worth more, but let's just use $400k as an example.
You will still need to offer 2.5-3% commission to the buyers agent, otherwise nobody will show your listing to their clients. Is that the best service? No. But is it reality and human nature? Yes.
But the good news is you will save the 2.5-3% commission that would have been paid to the listing agent, minus their flat fee of course, which let's say is $3,000.
3% of $400k is $12,000. Subtract the flat fee of $3,000 and it seems as though you've saved $9,000! Sweet deal!
Now let's look at the potential problems:
That $9,000 savings assumes that your home sells for the same price as it would've with a professional, experienced, successful Realtor with an extremely good business model for selling your home quickly for the highest possible price.
If that stellar agent puts a 10x personal effort into selling your home and could've gotten you $400k, but the flat fee broker who's sitting at home twiddling his thumbs and waiting for a buyer to call them only gets you $390k, there goes your $9,000 savings.
In fact, you've lost an additional $1,000. And plus or minus $10k on the list price happens ALL the time. It's not like have to take a huge $25k discount on the list price to lose all your savings.
But let's say that the flat fee broker does get you a $400k offer... now the problem comes during negotiations in the inspection period. As a Realtor, my job is to protect your equity and ensure that you win in negotiations. The flat fee broker gets paid the same no matter what your house sells for, so what's it matter to them if you lose another $10,000?
What if the buyer secretly has a friend who's an inspector or contractor, and they have them come in and point out all sorts of unnecessary repairs and make inflated estimates? That way the buyer gets you to pay for a bunch of updates and repairs you didn't have to, and his buddy the contractor makes some extra profit. I've seen it happen.
What's the average home seller to do? They usually get taken advantage of, and I see this happen in FSBO situations all the time. And a flat fee broker is usually just the same as selling FSBO. All you have to do is lose $5k on the purchase price and $5k in negotiations and your $9,000 savings evaporates into thin air.
Here's another scenario... we all know that the flat fee broker gets paid the same no matter what your home sells for and no matter when it sells. So he'll agree to the seller overpricing it by 10-20% because he doesn't care, and then your property sits on the market because it's overpriced.
That's several more months of holding costs... mortgage payments, utilities, interest, property taxes... so there goes your $9,000 savings!
PLUS, now your property is "stale" and buyers and their agents will perceive your property differently simply because of the days on market. High DOM is like ACID to the price of your home, and that brings either low offers or no offers. So there goes another $9,000 on top of that!
In Conclusion:
My question to sellers is "How can an agent who specializes in less get you more for your property? There's no incentive, no motivation for them to get you a high price or a fast sale. The guy isn't out actively selling your home every day, he's sitting on his office playing on Facebook and eating a ham sandwich.
And frankly that's no difference from the average traditional real estate agent either, so I don't blame you for seeking out a flat-fee broker. Is those were the only two options, I'd go with that option too.
Now, I don't believe in charging the standard 5 or 6% either, but I structure my commission completely differently than most other agents because I've put some serious thought into what benefits the seller the most (increasing chances of higher price and faster sale) and what's ultimately fair for the service I provide. With some things in life, you truly get what you pay for, and real estate is one of them.
Just some food for thought. Best of luck!