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All Forum Posts by: William Johnson

William Johnson has started 21 posts and replied 173 times.

Post: Script of telephone negotiation with seller today (Advice wanted)

William JohnsonPosted
  • Real Estate Broker
  • Laval, Québec
  • Posts 183
  • Votes 59

One of the many calls that I had today.  I am using Michael Quarles advice about getting the seller to give me their minimum.  I have had success and failure with this.  Here is the part of a phone call that I had today where I failed and, the point where I failed with this one is where I fail on the other ones and end up offering.

Me: Taking into consideration that I could basically close on the day of your choice how much would you accept as the minimum price for your building

Seller: Well listen I had it sold for 520000 last year so how much would that be minus the 4 percent commission...500000

Me: So the minimum price that you would be willing to take is 500000

Seller: There you go that is what it would be, if you are going to tell me that you will propose me something than it is up to me to accept it or refuse it.

Me: Well you just told me that your minimum is 500000 so it would be pointless for me to offer anything less than that because that is the minimum you would accept.

Seller:  Listen, you have not seen it yet, you don't know where it is.  If you are serious and the funds are there then make me an offer.

Me: How much is the mortgage on the property?

Seller: There is no mortgage it has been years since I had a mortgage.

Seller:  blahblahblahblah

Me: I am getting the impression you are more negotiable than 500000, how much are you willing to take as a minimum.

Seller:  lol listen William go see the building, if you are interested I think you know the address

Me: I have all of the information for your building but, before I take the time to make an appt to go see a property I have to know that the owner is within my range.

Seller: What is your range

Me: I have to know what your true minimum price is and then I can tell you if it is in my range.

Seller: Ah damn, what is my minimum...if I tell you my minimum is half a million you are going to say well I am not interested.

Me: That's right

Seller: What is your maximum?

Me: Well I mean (sigh) I have a maximum and I understand that you want to know it.

Seller: Tell me your maximum and I will tell you whether we can come to an agreement or not.

Me: (Giving up the battle) Alright well uh I will just pull up my calculations to give you a precise number

Seller: Sure

Me: Okay so my maximum will be below 400

Seller: Below what!

Me: Below 400

Seller: No forget about it I didn't say that I was willing to give it away.

Me: I understand

Seller: Listen this is not costing me anything and it brings me in 10000 clean each year.

Me: I understand, thanks for the call and give me a call if you are interested in selling fast with no hassle.  For the time being I have absolutely no interest in buying it for the price that you are asking.

Seller: No problem take care

Me: Byebye

My first thoughts on this interaction is that it was very weak on my part to give in and give him my maximum rather than he give me his minimum.

What does BP think about this?

Post: Agent Avoidance

William JohnsonPosted
  • Real Estate Broker
  • Laval, Québec
  • Posts 183
  • Votes 59

I have been contacted directly by sellers who were listing their houses with agents who I had called about their homes on 5 separate occasions in the last 6 months.  Each time the difference between what the sellers were willing to accept for their homes versus what the agents had told me they were willing to accept were very different.  

This has caused me to reach the following conclusions:

1. The agents in question talk out of their *** and cannot be trusted to represent their clients best interests.

2. Use this information as a way of evaluating the truth about what agents will try to tell me so that I will not present a written offer.  

3. How many times will agents actually present an offer from a potential buyer who makes a low offer in a neutral fashion...I venture to guess that those times are few and far between.  

The conclusion for me is that agents will generally as a rule not work or co-operate with me despite the fact that I can close on my offers (although I will wholesale for as much as I can as first exit strategy).  I will cut them out of the equation by reaching sellers before they do as much as possible to simplify my life and not deal with their narrow minded view of real estate.  Not all agents are like this but IMHO they are the exception to the rule (when I become an agent I will be the exception to the rule).

Post: Agent Avoidance

William JohnsonPosted
  • Real Estate Broker
  • Laval, Québec
  • Posts 183
  • Votes 59
Originally posted by @Kathleen Miles:

Thanks Jacob, William and David for the support and sound advice. I really appreciate it.

 I wouldn't look upon most of the licensed real estate brokers who answered your post as un-supportive.  They gave a lot of their time and answered with honesty and with a lot of well thought out logic.  Those answers are, believe it or not more important than the positive encouragement that you will receive.  Real estate is an extremely tough industry that flushes out many more people than it keeps.  One of the first ways which is illustrated throughout this thread is the harsh contrast between the idealistic view of real estate that we imagine (and which is marketed heavily by unscrupulous gurus) and the reality of real estate.

The first hurdle to get over on the path to success is to be able to push through and to oftentimes be your own (and only) cheerleader and to be okay with it.

Post: Agent Avoidance

William JohnsonPosted
  • Real Estate Broker
  • Laval, Québec
  • Posts 183
  • Votes 59

@Kathleen Miles As long as you make sure that there is no legal language barring you from assigning the contract for cash, and you make sure that you do proper, exhaustive due diligence than you have nothing to worry about.  If you negotiate hard, honestly and often than you will eventually land a great deal.  Wholesaling is not un-licensed real estate brokering as some have suggested on this thread.  You are acting as the negotiator for whichever company/person that you are going to assign the contract to.  There is a very fine but clear difference between a wholesaler and a buyers agent.  You opened up a can of worms by asking all the vanilla investors on Bigger Pockets to come and deflate your balloon but understand that there is a market for what you want to do and there are people who do it successfully,

Just think of yourself as an acquisition manager but, instead of for one company you are doing it for numerous companies. 

Post: Negotiation Blockages with Sellers

William JohnsonPosted
  • Real Estate Broker
  • Laval, Québec
  • Posts 183
  • Votes 59
Originally posted by @Michael Quarles:

I utilize infusionsoft tied with ring central which feeds my call center all of the scripts and data that they needs. 

We record everything and call all sellers back 4-5 times depending on their tag.  

And we live answer all inbounds m-f 8-5. 

The calls who qualify are then transferrd to negotiators who lock it up via the phone.  

First stage are Alex's 

Second stage are Ryan's 

We make offers on all Ryan transfers and Ryan is tagged to follow up and we also follow up via a contract letter which asks how we did. 

 Thank you very much.  I have listened to both of your podcast and followed your filtering questions religiously (along with my best attempts at positive and negative reinforcement with my voice).  I never know how to respond when they ask me how much I am willing to offer after I tell them that they don't qualify.  Right now I tell them that is immaterial considering how far is their minimum price is from my requirements. 

Post: Negotiation Blockages with Sellers

William JohnsonPosted
  • Real Estate Broker
  • Laval, Québec
  • Posts 183
  • Votes 59
Originally posted by @Jeff G.:

@William Johnson understand that "No" is often "No, not yet" when dealing with sellers. I send follow-up letters to every "No" that I can at the end of the month. Often sellers think they can get a much higher price than the market will permit and so they think your offer is unreasonable. When they get tired of unqualified buyers trying to purchase the property and you keep sending them letters on a periodic basis guess who wins in the end? You!

You don't need to be "aggressive" just firm on your price with lots of follow-up. Be prepared to articulate (nicely) why your price is the way it is. If you know why you've set that price and why it's a fair offer you'll be more confident in sticking to it.

I'll give you an example in progress from my own business:

I sent out  batch of yellow letters and got a call back from a Reltor about a property in a nearby town. The property is tiny but on a decent lot. But the house has been unoccupied for 4-5 years, is infested with mold, has a lot of structural damage from water and ice due to multiple roof leaks, and the septic system hasn't been used since the previous owner passed way.

The property generates a lot of interest... from first time home buyers attracted to the lower price-point. But, the property can't get a mortgage because it's not fit for human habitation. So, if you're a first time home buyer with no rehab budget you're just not going to be able to get the house. The seller wants 80k for it, I offered 35k, they countered at 60k which is still too high because of the extensive amount of rehab required. I'm going to keep sending them offer letters for 35k-40k until they change their mind. Unless some other cash buyer comes along I stand a really good chance of getting this property under contract... eventually. If the property were in better shape I could offer more.

Wholesaling is like chess: it requires patience, deliberate action, persistence, and above all you must think 4 moves ahead. 

The fortune is in the follow-up.

@Jeff G. Thank you for the detailed response.  One thing I am getting from the responses to this post is that my process is very important and that wholesaling requires more strategy than I realized.  How much does your mailing system cost you per month?

Post: Negotiation Blockages with Sellers

William JohnsonPosted
  • Real Estate Broker
  • Laval, Québec
  • Posts 183
  • Votes 59
Originally posted by @Michael Quarles:

the idea of negotiation is to have the seller adapt your price point as their own. 

You're making a mistake by offering the seller a price especially when their number is way off.  

Once you learn how to negotiate using common seller dialog than you'll capture more opportunity.  

With that said     

Two things are always true 

1- you cannot create motivation with responsible expectation. 

2- you should never expect to receive the unreceivable. 

 @Michael Quarles Thanks for the response.

What is your followup system?

Post: Negotiation Blockages with Sellers

William JohnsonPosted
  • Real Estate Broker
  • Laval, Québec
  • Posts 183
  • Votes 59

@Chip F. Thanks for the suggestion and I have listened to Michael Quarles podcast and I was following that advice and I still do with one change, if their lowest price is way higher than what I am willing to pay I have decided that I am still going to offer my amount anyways.  I think I have a better chance of at least trying to offer something (which takes another minute or two) than just letting it go and assuming that they will not accept anything lower.  It is kind of a back and forth debate as I do here a lot of people who say that they just get the seller to give them their lowest price and walk away if it is too high and my previous mentor would always offer an amount for each one.

Post: Negotiation Blockages with Sellers

William JohnsonPosted
  • Real Estate Broker
  • Laval, Québec
  • Posts 183
  • Votes 59

@Chaz Reid Thanks man, excellent insight and just the kick in the pants that I needed.  I am excited about the concept of getting bored with this.  I am slowly believing in myself and getting fed up with not believing in myself, especially when success is the truly logical conclusion to my actions consistently and performed at a high enough volume.  Not succeeding makes no sense with my current actions being continued and ramped up.

Post: Negotiation Blockages with Sellers

William JohnsonPosted
  • Real Estate Broker
  • Laval, Québec
  • Posts 183
  • Votes 59

Thanks a lot for the thorough responses.  Just to give you guys an idea I have made close to three hundred offers in the last 6 months. I am trying to stay in the grind but your responses are going to help me grind more intelligently. Any other suggestions?