I finally received a straight answer from Loopnet/CoStar, for anyone who cares. There is plenty of confusion at that company right now and I received multiple different responses as to what is going on, but this last person I spoke with seemed to have the most clue as to the policy changes. Per this rep, if you are a premium subscriber to loopnet, your premium listings will be seen by CoStar subscribers, Premium Loopnet subscribers and to non subscribers on a limited basis. But any basic listings will only be seen by CoStar subscribers. IOW, the general public will not see basic listings at all any more....prior, some basic listings would show up but not all. The biggest change, however, is that Premium subscribers to Loopnet used to be able to see all loopnet listings premium and basic. Premium Subscribers no longer see basic listings either...they only see other premium listings. As the majority of Loopnet listings on the site are basic, the value add of being a Premium Subscriber to Loopnet went down substantially. And, if they severely throttle what non subscribers see (90% of their search users are end users), what is the real value here? You are basically marketing to CoStar subscribers only...basically, the big brokerage firms.
It will be interesting to see what happens going forward. Other service platforms, such as Yardi, do not make money off of their listing services...it is a value add for their larger business, the property management software business. Will Yardi become a larger player in the listing game? Or others like them that don't count on listing offerings to power their revenue model could easily move in to the gap and create an opportunity for themselves.