All Forum Posts by: Tom Goundry

Direct mail is one of the most expensive ways to market. They require precise follow up and for you to be extremely intentional. Cold calling is a much cheaper way to market for deals. You either have to train your cold caller or hire a company that has trained callers with scripts. 

@David Ramirez talked about SMS and Coldcalling costs, I will chime in with direct mailing.

Cost per mailer can range anywhere between $0.40 to $1.50 per letter depending on where you buy from and how customized it is (IE Robot handwritten vs computer text, yellow mail vs designed envelope). I won't give a cost per contract because it really does depend largely on the mailer you send, lower quality mailers will yield lower call back rates than high quality ones.