Originally posted by Jon Holdman:
Do your mortgage companies send you gifts at Christmas? Insurance, utility, handyman? This is a business. They're your customers. A card perhaps. Cheap tablets, though?
Hmmm, comparison of apples to oranges. A mortgage company usually does not care about the repeat business. Most of the people own 1 or less home. In cases, where you are an investor and get several loans from the bank then in many occasions they do show their gesture. The gesture might not be in the form of money because there are regulations against that kind of thing.
Obviously no one is suggesting to give a gift card in a situation where the gesture has no value. For example, if the only consideration is financial and the tenant will not renew the lease if they found a cheaper place, then no one is suggesting to send a gift card.
We all know that a tenant is not going to renew their lease ONLY because they love the gift card at Christmas. In my case and in many cases, tenants do appreciate the gesture of a gift card. Since most landlords don't do this, my tenants find this special and it strengthens the brand value i am creating by providing otherwise good service. Strengthening your brand value has numerous advantages that you can look up.
Are most of your properties in warzones where the lease renewal decisions are quite dependent on financial considerations? Or do you own big buildings where there is salaried management staff to get new tenants and area vacancy is low and therefore the risk of vacancy is low ? In such cases gift card dont add additional value i would agree.
You also suggested that sending gift cards made you look weak and they started delaying their rents. I believe it does not have much to do with the gift card. Unfortunately its a screening issue. You got the wrong tenants. And i am not suggesting to give gift cards to such tenants.