I am hopeful that the days of a walled-off MLS are numbered. Technology trends are exploding towards making information easier to get for everyone and even the TelComs are bending under a public cry for municipal wi-fi, broadband over the last mile, and wholesaling information on the Internet. More and more counties are coming online--even if to the chagrin of many of the county workers. MLS will someday be free!
juzamjedi makes great points about the difficulties in putting something like this together. First, a word of caution--if we actually had a free MLS, many investors would be out of a job. One of the best things going for us is information assymmetry with our "competitors." What distinguishes most real estate investors isn't their abilty to do better, more rigorous, financial analysis of the real data than anyone else could, it's that they have the guts to pay for the real data or get it the hard way, and the gusto to leap over the edge and buy with imperfect information. Still, I thought it would be helpful to take a minute and look at the potential upsides of pursuing a free MLS.
-Several million residential homes were sold in 2005. (not interested in chasing the specific number down right now). Let's say the typical transaction looks like a single person buying from a married couple, so 3 non-realtor citizens involved in each transaction. I'll estimate 9,000,000 home buyers/sellers involved in 3,000,000 home sales in 2005.
-Right now, only the 1,000,000 realtors nationwide have access to an MLS, and each MLS is regional--none have national reach that I am aware of.
-Assuming technically and legally you could put such a thing as a nationwide MLS together (a HUGE assumption as MLSs and the NAR would spend big $$$ to crush this initiative), that's as many as 10,000,000 potential consumers of your product EACH YEAR. How much money could that generate? Well, let's see...
-If you chose to sell subscriptions to the data to non-licensed individuals as well as Realtors, the majority of the public probably wouldn't pay. Hey, they're cheap. That data companies have been selling this info for years but a typical household doesn't buy is evidence. BUT, looking at the increased traffic on zillow.com, realtor.com, and other watered-down freebie sites, suggests that if they did not have to pay, they would view. This limits you to investors, Realtors, and a few others. Let's say 1,500,000 at $30/month = $48,000,000 revenues per year.
-If you chose NOT to sell subscriptions to people but instead offer the service for free, what can you do with that? Well, requiring people to register in order to use the site could result in a 4,000,000 per year database of people (assuming a 50% internet usage by home shoppers/seller and an 80% sign-on rate). All of these people need moving boxes, trucks, change of address forms, new mailing labels, new printed checks, painters, cleaners, Realtors, title companies, mortgages, investment advice, financial planners, attorneys and tax advice, etc. etc. Being able to provide not only a list of interested home buyers/sellers but being able to pinpoint EXACTLY when they are interested in buying/selling is a marketing utopia. Or, if privacy is paramount, then being able to project highly targeted vendor ads on the free MLS website reaps slightly less. How much is that marketing data worth? I don't know but I'd suspect you could bleed a lot more than $48,000,000/yr out of it. You actually control a hideous amount of power if you can monitor nationwide home buying/selling in real time. That's why NAR would probably spend a billion $ to stop such a thing and probably why one doesn't exist already.
-The experience of Gmail suggests to me that when you offer a truly superior product for free, people are willing to put up with a limited amount of advertising and marketing thrown at them. In moderation.
[size=18]The real question is: is the potential payoff worth the struggle and risk???[/size] :badwords: