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All Forum Posts by: Rae Hoffman

Rae Hoffman has started 6 posts and replied 26 times.

Post: Things You Wish You Knew Before Flipping a Flood House

Rae HoffmanPosted
  • Investor
  • Katy, TX
  • Posts 27
  • Votes 19

I'm closing on my first flood house in two days. We purchased the property off-market and we got a good deal. We already have two bids (still deciding), have done the mold inspection, and the numbers work - excited to get started. 

My question is - to anyone who has ever rehabbed a home that has flooded before - is there anything you learned during the process (specific to the home having flooded) that you wish you knew when/before you did your first flood deal?

Post: Average price per SF for a "down to the studs" rehab in Texas?

Rae HoffmanPosted
  • Investor
  • Katy, TX
  • Posts 27
  • Votes 19

"Two thoughts. First, I don’t understand the mold inspection."

Marketing expense. I own a marketing firm by trade and as a result, approach everything from that angle LOL. Investors might know it's not an issue, but I'd venture most home buyers don't. I'd be using an inspector that doesn't do remediation.

"Craig, contractors make less money on insurance jobs, not more."

Based on my own experience with a large claim we had to make on our primary home when a pipe broke flooding half our first floor, there are a lot of hoops the contractors have to jump through with a large claim.

As it was relayed to me, anything over 20-25K in repairs where I am requires that the mortgage company is the one paid the claim and not the homeowner. Then everyone doing any repairs has to be licensed, and the mortgage company requires every contractor to submit several pieces of paperwork and a signed bid. Then they pay the contractors directly (if it's a larger job, then in phases). Then it all has to be inspected at the end. And each back and forth takes time.

We had such a hard time finding contractors willing to deal with the extra hoops and time in getting paid that we paid for the repairs out of pocket and then submitted all needed paperwork to have it reimbursed to us (and then the mortgage company sold our mortgage MID-CLAIM, so it took over seven weeks to finally get our money back, so I can see why some contractors were like "no thanks" when we contacted them.)

"I just finished a job with a contractor who did my job based on cash payment and we were 30% below what he charged neighbors who were letting their insurance pay."

I don't have a ton of investing experience, but this plays a lot to the psyche involved with marketing. I think it's less about what the insurance company pays (see my experience above) and more that people are less careful and less "need a deal" when they're paying with what they view as "someone else's money." Contractors with marketing experience or intuition are likely folding that into their bids.

As an investor, you're also likely more savvy than the average homeowner with "what things should cost." Prior to getting into investing, the one place I never paid too much re repairs or improvements as a homeowner was in electrical work. My ex-husband is an electrician and I am very confident in what the "right" prices are. I'd routinely get electrical work on past homes I've owned at prices my neighbors were "suprised I'd gotten" once I got the bid, questioned the numbers (if high), and mentioned my ex is also an electrician (who doesn't live near me).

"Rae, the flooded house market isn't going anywhere. Slow down, read up on remodeling, get educated, and there will still be flooded houses to buy."

I'd actually prefer one that didn't flood, but I'm trying to get one more house under contract before the end of the year and the sub 200 market here is flying off the shelves much faster (and at a higher price) than usual. Don't worry, I definitely don't argue with my numbers as I can currently calculate them when making offers LOL. There was only one house I went to my ceiling for and it's because I really wanted it (still do). There was a flooded comp that sold one block over and I offered her slightly more per SF for her home, but she can't seem to reconcile that only someone who wants to buy the house as a primary residence can hit the numbers she wants. My offer was only as high as it was because she's in a very small farm area I really want to have a hold in. (It's still on market and we check in once a week).

My curiosity was more if I was "missing something" in my calculations (admittedly, probably with regard to whether I could increase my offer on the house above). I'm also lucky to have an experienced flipper (she does about 3 houses a month) as a good friend and she gives me input on my numbers, but she also plays in a higher price range than I do and always works with higher-end finishes as a result.

"because somebody watched a Chip and JoJo marathon and went out and wrote a check"

Legit choked on my coffee. 

Post: Average price per SF for a "down to the studs" rehab in Texas?

Rae HoffmanPosted
  • Investor
  • Katy, TX
  • Posts 27
  • Votes 19

Thanks Fred!!

Post: Is it REALLY possible to find a good deal using an agent?

Rae HoffmanPosted
  • Investor
  • Katy, TX
  • Posts 27
  • Votes 19

"Use the agent to show you properties and use your negotiating skills to turn them into deals."

That's worked for me. My last deal (closed in October) was one I went to see with my agent (who is also an investor). The seller was asking $148,000. I put in an offer of $135,000 and they took it. The lady had actually gotten a better offer, but drug her feet accepting it, and the would-be buyer withdrew the offer, so when I came along, she was ready to simply have it over with. Then I negotiated another $2,900 in seller's concessions based on some issues found in the inspection (that were all moot when it came to renting the place). The house appraised for $147,000 as is - it actually held up closing because our mortgage lender had all sorts of questions for the appraiser as to why it appraised so high in comparison to the sales price. 

As with Steve's comment above though, I do the leg work. I'd never sit back and wait for my agent to "send me deals." She shows me the houses I identify as potential deals and submits the offers. 

Post: What is everyone's 2018 Goals?????

Rae HoffmanPosted
  • Investor
  • Katy, TX
  • Posts 27
  • Votes 19

I only started in real estate investing this year (I co-own a digital marketing firm as my full-time though it doesn't require full time hours from me at this point). We acquired three rentals this year, but I'm trying like hell to have a fourth under contract before 2017 closes out (seller's market here at the moment sub 200K). 

In 2018, I'll have my real estate license (take the test in nine days) so that will change things a bit for me (I'll never be the chick who haggles across a kitchen table from a homeowner for an off-market property - nothing against it and I will buy from those who do - it's just not in my comfort zone). 

2018 goals:

6 rental properties (7 if I can't get one more under contract before the end of this year)

3 flips

Get more private cash (would like to 3x what I have available to me now before the end of the year)

Post: Average price per SF for a "down to the studs" rehab in Texas?

Rae HoffmanPosted
  • Investor
  • Katy, TX
  • Posts 27
  • Votes 19

Tons of flood homes on the market here right now, but most of the ones we're looking at have been mucked and remediated prior to being listed for sale (though I'll still spend the $500 to 1K to have them certified mold free prior to beginning rehab), so I'm less interested in "flood rehab" costs and more interested in the average price per SF for a "from the studs" rehab - assuming everything but the roof and exterior needs replacing (plumbing, wiring, HVAC, full interior, etc.) for a mid-grade rehab (granite, but lower end granite, etc.) as these are mid-range houses for the area. I've done one fairly significant rehab before, but nothing from the studs (it was all cosmetic aside from a full re-plumb). I feel like I'm estimating too high as I'm being outbid by flippers despite being a buy and holder, so I'd love some feedback from other investors in the area. I just got J Scott's book yesterday, but I'm not going to be able to read the whole thing before seeing several more houses this week. Thanks for any input!

Post: investor carrot websites

Rae HoffmanPosted
  • Investor
  • Katy, TX
  • Posts 27
  • Votes 19

Thanks for the response. :)

"which often times increase chance of vulnerability by hackers or slow things down... but all require the site owner to maintain the plugins"

So how do you keep the old version of Yoast you're using updated and secure as I asked above?

"the simple fact of it being WP doesn't contribute to it ranking well at all"

Well aware. My point was that IC may or may not be a significant ranking factor as well for all the reasons I noted above. Correlation /= causation. 

As I said, I have no doubt your sites convert well though. But a quick search on envato market will give you a list of tons of plug and play lead gen optimization WP themes for a small one time fee. 

I guess I just don't see WP as hard thing to learn as you imply, and again, if they're using your content without editing it, it isn't just that "results may vary" - it puts them at a risk for a Google penalty. IC is very easy from what I can tell, so you get points there. But I don't see a true value - from purely an SEO standpoint - in the out of the box content you provide. I do see a risk though.

The real estate sector is very unsophisticated as far as SEO strategy and implementation overall, so it's bar for ranking is lower than most other industries I've worked within - and I've been in the industry for almost two decades (which I'll give you might warp how easily I view it to do all this on your own). Again, the correlation / causation thing. Not trying to be an ***, but if you have a very weak level of competition to rank, and a large percentage of the most active investors are using your sites, it's easy to look a bit more effective / the causation than you may truly be.

Post: investor carrot websites

Rae HoffmanPosted
  • Investor
  • Katy, TX
  • Posts 27
  • Votes 19

"Picking the right keywords"

How are you helping people pick the right keywords? Are you just putting a geo-locale in front of the standard ones? There are a ton of articles online for free that teach keyword research, as well as multiple tools that help people get the job done. Some of those tools are paid, but several are free.

"But the right settings of course need to be selected and tweaked (which we've done). 

Yoast has a whole (free) guide on how to set them best. I can see you're using an old version of the plugin. Yoast throws an update to their plugin every few weeks - sometimes more often. So, that leads me to ask how you're handling getting new features Yoast releases added into your version, as well as how are you implementing security patches to the plugin?


"but in a competitive market if everyone uses the same ones and didn't adjust the content at all, the results will vary"

Actually, if you're using the same content as 50 other people, it's not just that it won't be effective - you can actually be penalized by Google. Content with no value-add when compared to other sites and duplicate content are two specific items targeted in the Panda updates. So, the guy who uses it first, or with the strongest website links-wise will win that battle and likely do well with it, but any other people using that same content with no edits doesn't simply stand to not do as well - they're running the risk of a penalty.

Additionally, long-tail keywords have been losing effectiveness over the years. The Hummingbird algorithm was released to help determine long tail queries and user intent to help Google determine what the user is looking for and provide more results based on the short tail, with Google inferring the intent of the original long-tail query. Their obsession with AI is only going to further hone that. I'm not saying long-tail keywords are dead, but they're not as effective a strategy as they were say five years ago. 

"because they see Carrot sites ranking well everywhere"


With all due respect, I see WordPress sites ranking well everywhere, it doesn't mean WordPress is the reason it ranks. I'm sure there are some IC sites ranking very well - but it's likely going to be the most effective for those first to use it in their area, and to those who get or build links - which is a ranking factor, and a large one, that has zero to do with whatever platform you choose to run your sites on - IC or otherwise.

Additionally, the less competitive the vertical, the lower the bar to achieving rankings - regardless of the platform.

I don't take sites ranking as proof they're successful by default. Just because a site ranks for something doesn't mean it brings qualified traffic or leads. I can - and do - rank #1 for "monkey balls in louisville kentucky" - it doesn't bring me any business. I created that page solely to prove the point that ranking for something means nothing if the term doesn't A) have traffic and B) convert.

Again - to be clear - I'm not saying there aren't multiple IC sites ranking or converting. I'm actually much more confident on the latter part - that your lead generation template designs are good ones conversion wise when the right traffic shows up.  I'm just saying that unless you're in the top 10 for keywords that have people actually searching for them (which anyone can use semrush.com to check on a keyword by keyword basis), where the intent matches your desired conversion, it's a vanity metric. 

I can't speak to your training stuff, as I haven't seen it. But there's only so much on-page SEO can help you - especially in competitive markets. Links are still one of the biggest determiners as to whether or not you'll rank. And as with content - getting the wrong kind of links can also get you penalized (AKA the Penguin updates) in today's Google. So, for it to be effective, it needs to teach both how to get links and how NOT to get links. 

My two cents. 

Post: investor carrot websites

Rae HoffmanPosted
  • Investor
  • Katy, TX
  • Posts 27
  • Votes 19

"For me I've depended on the built in SEO that the service provides plus I've created some additional content for the site."

Those SEO features come from them rebranding a free WordPress plugin called Yoast SEO (AKA Wordpress SEO) and claiming it as their own. They're technically not breaking any rules since the Yoast SEO plugin is in the WP repository, which means they can edit it all they like providing they credit the original author in the site code, which they do. But, I find it a little shady that they boast "their" SEO features as a reason to pay for their platform when they simply rebranded a free plugin and slapped "Carrot SEO" at the top. 

Those SEO features were not built by Investor Carrot, nor are they limited to being available by paying for their platform. You can use the SEO features they offer by using WordPress (free) coupled with the Yoast plugin > https://wordpress.org/plugins/wordpress-seo/ (free).

Post: Private Money Lender Setup Options

Rae HoffmanPosted
  • Investor
  • Katy, TX
  • Posts 27
  • Votes 19

@Roman M. thanks :)