Cashflow is primarily emphasized by beginner investors...."I want to reach XYZ monthly cash flow to replace my W2" or "I want to accumulate XYZ doors to replace my W2 income" with a monthly cash flow number attached to each door they look to purchase. It's a narrative that's pushed through social media, sales brokers, turn key operators etc. It's gotten to a point where C/D located properties in the Midwest are now referred to in these forums as "Midwest Cash Flow Properties", as if a new asset class has been created.
The problem this creates is that of expectation. Many who are buying these properties have an expectation their properties should cash flow xyz per month without understanding the true operational costs because the true operational costs are dismissed by those advising them to make the purchases. Making matters even worse, the properties most are buying (the lower tier properties) are disproportionately impacted by operating costs and cap ex. The consequence of the unrealistic expectations: buyers becoming terrible operators of their real estate....failing to keep up with cap ex, going the cheapest route on repairs etc. just to maintain the cash flow they expected. Unfortunately this only leads to greater problems down the line because its not sustainable.
Nothing exemplifies this better than an interaction I had yesterday in the forums with a fellow poster who bought a $150K turn key house and posted the homes marketing photos. The sidewalks were destroyed and the walk way concrete was off set. Repairing the sidewalk came down to a risk benefit analysis. This was deemed a "Midwest Cash Flow property". If failing to maintain your property is the only way it cash flows, I am sorry but that is not cash flow.