Melissa Data is kind of expensive. If you're looking to get targeted lists, infousa is much less expensive. As for what to say and how to say it, I say buy a copy of TESTED ADVERTISING METHODS by John Caples. I think Tony's approach is a really good one, and I intend to follow his example. Yellow Letters Complete and STL are way too freakin' expensive. These people are preying on our need to find a magic bullet. We are being lead to believe that they've had discovered "the solution" to our real estate needs That solution is to give them some mo' of yo' money. Well I say, phooey. I say take your time, struggle, and split test your own campaigns. After you've closed a deal, hire a virtual assistant, to do some of the things you'd prefer not to do and/or free up your time.Scale up your operation...and continue to split test, and then come back here share your wealth of knowledge. Cris Chico, seems to do ok with click2mail. Everyone of those guys wil tell you they're not RE Gurus, It's as if they all reading from the same script but they all are. Greg Clement, Josh Cantwell, Watson the Lawyer, Nathan Jurewicz, Chris McLaughlin, Than Merrill, Tim Mai they're all great salemen pushing "the latest and greatest" discovering that is going to change your life and make you lots of money. I know because I've bought all of their products. None of their products ever live to the hype. None, no exception